Home 0 Cart


July 2015

Jul 27

Flower Spotlight….the LilyYvette

flower design school

Whether they are doing a floristry course, or one of our flower workshops, students at Bloom College all have one thing in common: a love of flowers.  We are lucky to have many types of flowers available to us in Australia – and in this post, we look at the ever-popular lily. Common name: Lily,Read more

Jul 22

Jeff Leatham – The Rock Star Florist and Artistic Director of the Four Seasons George V in ParisYvette


I was very privileged to recently attend a workshop, thanks to Bloom College for sending me! It was put together by Wedded Wonderland, held at the beautiful Intercontinental Sydney, in the Double Bay Grand Ballroom. They invited the very well-known and well regarded florist, Jeff Leatham, to visit us down here in Australia – andRead more

Jul 14

Changes in the Floristry Industry – Are You Keeping Up?Yvette

become a florist

Right now, the floristry industry is seeing an exciting transformation.  It’s a fun time to be a florist (or to be doing a floristry course), as you can enjoy riding the wave of transformation! So – what are the changes? 1. Retail Environment Florists traditionally traded only in shop-front retail environments – but there areRead more

Jul 08

Floristry Product LinesYvette

The 3 Floristry product lines are: 1.   Botanical materials 2.   Sundry items 3.   Ancillary items Now let’s look at each of these in more detail… Botanical materials These include fresh flowers, foliage, plants, dried flower and plant material. Examples of these are: Flowers – Roses, Carnations, Freesia and Gardenia. Native Flowers – Banksia Orange, AustralianRead more

Jul 01

Essential Customer Service & Retail Skills For FloristsYvette

flower arranging

Following on from our post on Taking Client Orders, let’s now look a bit further into Customer Service and Retail skills. Developing Customer Service and Retail skills is a key component of our Floristry Courses in Melbourne and Geelong, and we go into more detail here. It’s important to note that floristry has specific requirements,Read more