Changes in the Floristry Industry – Are You Keeping Up?Yvette

Right now, the floristry industry is seeing an exciting transformation.  It’s a fun time to be a florist (or to be doing a floristry course), as you can enjoy riding the wave of transformation!

So – what are the changes?

1. Retail Environment

Florists traditionally traded only in shop-front retail environments – but there are now an immergence of florists choosing to trade from studios, and other types of properties.

This is very exciting as it offers florists the opportunity to be flexible, and more creative, with their working space – and can also have a big impact on running costs.

2. Strong influence by the Internet and Social Media.

Both florists, and their customers, are strongly influenced by Social Media (such as Facebook, Instagram and Pinterest), and also from the images and ideas they see on the Internet.

This can be a helpful way for customers to build on their vision and ideas of what they are looking for. But you may need to reign this in from time to time to ensure that their visions are realistic, and also that it fits their budget, and that what they are looking for is available to them.

3. The interest (and desire) to build economically viable and sustainable businesses.

Increasingly, florists are looking to find ways to operate with little to no wastage, lower overheads, and (very importantly) less impact on our environment. This can only be a good thing, right?

As a current (or budding) florist you are definitely in the right place, and at the right time to experience (and contribute to) this changing landscape. By being aware of the changes, you have the power to be a part of the revolution!

At Bloom College flower design school we create floristry courses and flower workshops for beginners, the hobbyist and those wanting to pursue floristry for commercial purposes.  Our next Floristry Career Change Courses are starting in Port Melbourne in October 2015, and in Geelong in March 2016.  Head here for more information.