Blog
Business Personalities
We all have different personalities and character traits, so what do you bring to the table when it comes to business? There are three main categories that most of us will fall into. You may even fall into multiple! The Artist The majority of the time, florists will fit into this category. It’sRead more
Floristry Business SWOT Analysis
An important aspect of business is self-awareness, and a great tool that we can use in order to gain this awareness is a SWOT analysis. This is an integral part of your business plan and it can help you figure out what you need to work on. You might have heard the term before,Read more
Business Plans for Florists
Why your Floristry Business Needs a Plan….. A clear and thorough business plan is a critical foundation for any successful venture. It outlines the business’s goals, strategies, market analysis, and financial forecasts, providing a roadmap for growth and stability. One of the most essential components of this plan is a detailed marketing strategy. A well-craftedRead more
Colour Theory
Colour theory is critical and relevant to many design industries. It is best understood with the aid of a colour wheel. The colour wheel visually describes how colours relate to each other and how to interpret these relationships. The 12-colour colour wheel is most often used in floristry and other design industries. Half of theRead more
The Elements & Principles of Design
Are you a Floristry Student trying to learn the elements and principles of design and how they specifically relate to floristry? We have you covered all in this one blog so pour yourself a cuppa and read on………… Design Elements The elements of design are incorporated into everything, whether natural or man-made. These elementsRead more
Tools of the Floristry Trade
When it comes to creating a showstopper arrangement, your tools and accessories are your secret weapons. A floristry workbench To get started, we need to make sure we’ve got a designated place to work. We recommend finding a workbench that’s approximately 90cm in height. Kitchen and laundry benches are usually a good place to startRead more
Flower Care & Maintenance
Sourcing Your Flowers At Bloom, we always do our best to source local botanical material that has been treated with love and respect by the people who have grown and cared for it. We also want to know that the people who grow our flowers are being treated with respect. We will not source productsRead more
Floristry Terminology
Like any profession, there are plenty of terms given to the tools, materials and concepts we work with that are not used outside of floristry. If you’re ever unsure of a term you are hearing read on for the definition and save this page to reference back to. Foliage noun Definition: Plant material, leavesRead more
Tulip Tales
Tulips are flowers that captivate us with their vibrant colors and delicate yet simple petals. Their timeless appeal is unmatched, making them a beloved choice among gardeners, flower enthusiasts, and art lovers alike. Tulips have an interesting history, including a fascinating period called “Tulip Mania.” During the Dutch Golden Age in the 17th century, tulipsRead more