Blog
Finding Your Unique Floral Voice
How Do You Develop a Unique Floristry Style? In a world of Pinterest boards and Instagram trends, it is easy to fall into the trap of copying what everyone else is doing. But true artistry requires honesty. Finding your unique floral voice means being honest about what you love, what moves you, and what kindRead more
Embracing Imperfection in Floral Design
How to Overcome Perfectionism in Floristry One of the most profound lessons nature teaches us is forgiveness. When beginners start their floristry journey, they often strive for perfect symmetry and flawless blooms. But nature is rarely perfect—and that is exactly where its beauty lies. At Bloom College, we encourage you to forgive yourself for “mistakes.”Read more
Cultivating Love Through Floral Gifts
Why Do We Give Flowers to the People We Love? For centuries, flowers have been the universal language of love. When words fail, a carefully curated floral arrangement speaks volumes. It isn’t just about the monetary value of the gift; it is about the intention, time, and care woven into every single stem. At BloomRead more
The Therapeutic Power of Petals
Do Flowers Actually Improve Mental Health? Yes, bringing fresh flowers into your living space or workspace directly correlates with improved mental health and reduced stress. As we champion the core value of health at Bloom College, we emphasize that floristry is not just about making things look pretty; it is about creating environments where peopleRead more
How Flower Arranging Feeds the Soul
Why is Flower Arranging So Relaxing? If you have ever lost track of time while trimming stems and placing blooms into a vase, you have experienced the soul-feeding magic of floristry. Flower arranging is more than just a creative hobby; it is an active meditation. In our fast-paced, screen-heavy world, stepping back to work withRead more
The True North Show, Megan sat down with Yvette, founder of Bloom College, to explore why flowers aren’t just decorative… they’re deeply restorative.
In this week’s episode of The True North Show, Megan sat down with Yvette, founder of Bloom College, to explore why flowers aren’t just decorative… they’re deeply restorative. With more than 30 years in the industry, Yvette has moved from apprentice to shop owner to an industry leader, and now helps people learn floristry (andRead more
The Importance of Refrigeration: Top-Rated Cold Storage Options for Floral Businesses
In This Article Cool It Storage Arctic Walk-Ins Chill Out Rentals Portabull How to Choose the Best Flower Cooler for Your Needs Why You Need Cold Storage for Your Floral Business Frequently Asked Questions About Floral Cooler Rental Bloom Your Business With the Right Cold Storage In the floral industry, your inventory is as perishableRead more
Watch Yvette’s interview on The True North Show
In this week’s episode of The True North Show, Megan sat down with Yvette, our of founder of Bloom College, to explore why flowers aren’t just decorative… they’re deeply restorative. With more than 30 years in the industry, Yvette has moved from apprentice to shop owner to an industry leader, and now helps people learnRead more
Emotional Impact of Flowers Study
Emotional Impact of Flowers Study – The Emotional Impact of Flowers Study was published in the April 2005 issue of Evolutionary Psychology. With today’s high-tech and fast-paced lifestyle taking its daily toll on our lives, experts advise exercise and other personal lifestyle changes to relieve stress. According to behavioral research conducted at Rutgers, The State UniversityRead more
How to reduce the environmental impact of using flowers in your wedding
Fresh flowers are the star of the show when it comes to decor at the majority of weddings. For years, brides have carried bouquets, vases have been placed on tables as centerpieces and buttonhole flowers have been pinned to suits or hats. As well as visual impact, flowers add a lovely scent to the airRead more