Floristry TerminologyYvette

Like any profession, there are plenty of terms given to the tools, materials and concepts we work with that are not used outside of floristry.

 

If you’re ever unsure of a term you are hearing read on for the definition and save this page to reference back to.

Foliage 

noun

Definition: Plant material, leaves and any natural material that isn’t flowers. 

 

Focal Point

noun

Definition: The area where the eye is drawn to, usually where the most dominant flowers are.

Junction Point 

noun

Definition: The spot where each stem is added to the bouquet and held in the hand, between the thumb and first finger.

 

Natural Materials 

noun

Definition: All fresh flowers and plant material.

Support Wiring 

verb

Definition: A technique used to support the natural stem of the flower, either to strengthen it or to manipulate the direction of the stem or flower head.

Spiralling

verb

Definition: When all stems are placed on the same angle.

Wiring and Taping 

verb

Definition: A technique used to attach a wire as a false stem for flowers, using floral tape to secure it.

Wholesale Price  

noun

Definition: The price the business pays for flowers and foliage.

 

Retail Price

noun

Definition: The price at which the business sells flowers and foliage.

GST

noun

Definition: Goods and Services Tax (GST) is 10% and is added to the retail cost of flowers and arrangements.

Mark-Up 

noun

Definition: The amount or percentage increase from wholesale cost, to cover overheads, pay wages and generate a profit.

Sundries 

noun

Definition: Any product used that is not fresh material, but is required to create the arrangement, such as plastic containers, foam, wire, ribbon, tape, etc.

Accessories

noun

Definition: Any product used to enhance the arrangement but may not be required for its construction. These include vases, decorative containers, ornamental ribbons,

chocolates, teddy bears, etc.