Tag Archives: creative crafts

Red David Austin Rose

More Than Just Roses: Unpacking the Traditions and Origins of Valentine’s Day

Tomorrow is Valentine’s Day, a day dedicated to love and affection. But have you ever wondered how this tradition came to be? And why are red roses the quintessential symbol of this romantic holiday? Let’s delve into the history and traditions of Valentine’s Day to uncover its secrets.

Origins Shrouded in Mystery

The origins of Valentine’s Day are a bit murky, with several different theories vying for legitimacy. One popular theory links it to Saint Valentine, a Roman priest who defied Emperor Claudius II’s ban on marriages for young men (believing single men made better soldiers). Saint Valentine continued to perform marriages in secret, and his defiance ultimately led to his imprisonment and execution on February 14th.

Another theory suggests that Valentine’s Day has roots in the ancient Roman festival of Lupercalia, a fertility celebration dedicated to the Roman god of agriculture, Faunus. This festival involved rituals and sacrifices, and it’s believed that young men would draw the names of women from a jar and pair up for the duration of the festival—a precursor to modern-day matchmaking, perhaps?

Traditions Through the Ages

Over time, Valentine’s Day evolved from its pagan and religious roots into a celebration of romantic love. The tradition of exchanging love letters and cards, known as “valentines,” became popular in the Middle Ages. These early valentines often featured elaborate designs and heartfelt messages.

Today, Valentine’s Day is celebrated worldwide with various customs, including:

  • Exchanging gifts: Flowers, chocolates, jewelry, and other tokens of affection are common Valentine’s Day gifts.
  • Romantic dinners: Many couples celebrate with a special dinner at a restaurant or a romantic home-cooked meal.
  • Cards and letters: The tradition of exchanging valentines continues, with millions of cards sent each year.
  • Acts of service: Some people express their love through acts of service, such as cooking a meal, doing chores, or planning a special surprise.

Why Red Roses?

The association of red roses with Valentine’s Day stems from their symbolic meaning in many cultures. Red roses have long been associated with love, passion, beauty, and romance. In Greek mythology, the red rose was linked to Aphrodite, the goddess of love.

The Victorian era further solidified the red rose’s status as a symbol of love. The Victorians developed a complex language of flowers, known as floriography, where different flowers conveyed specific meanings. Red roses symbolise deep and passionate love, making them the perfect expression of affection on Valentine’s Day.

Beyond the Commercialization

While Valentine’s Day has become increasingly commercialised, it’s important to remember its essence: celebrating love and connection. Whether you’re spending it with a romantic partner, friends, or family, take the time to express your appreciation and affection for those you care about.

So, this Valentine’s Day, buy the red roses but also go beyond them. Find meaningful ways to connect with your loved ones and celebrate the special relationships in your life.

Bloom College NYC

Business Plans for Florists

Why your Floristry Business Needs a Plan…..

A clear and thorough business plan is a critical foundation for any successful venture. It outlines the business’s goals, strategies, market analysis, and financial forecasts, providing a roadmap for growth and stability. One of the most essential components of this plan is a detailed marketing strategy. A well-crafted marketing plan outlines how the business will attract, retain, and engage customers, ultimately driving revenue and ensuring long-term sustainability.

A comprehensive business plan should include key elements such as an executive summary, company description, market analysis, organization and management structure, product line or services, marketing and sales strategy, funding request (if applicable), and financial projections. The marketing plan, specifically, should cover target audience demographics, competitive analysis, branding, pricing strategies, promotional tactics, distribution channels, and performance metrics.

Regularly updating and using the business and marketing plan is vital to its success. As market conditions, customer needs, and business environments evolve, so too should the plan. This ensures the business remains aligned with its goals and adaptable to new opportunities or challenges. A regularly revised business plan serves as both a strategic guide and a measure of progress, allowing companies to stay on track and make informed decisions based on the latest data.

“If you aim at nothing you will hit it” – Unknown

Areas to focus on, I like to use this focus wheel to ensure I am covering each important section

Read More About Operating a Successful Floristry Business 

Learn the skills to run a profitable floristry business

Feed Your Soul with Flowers Series Preview

white freesia as used in this video

How to use the element of line when constructing a fresh flower wreath

Yvette shares with you a quick tip straight from the classroom on how to use the element of line when constructing a fresh flower wreath.

Watch Now 

Bloom College

Learn about how & why Bloom got started

Bloom College was created in September 2012 and launched in March 2013. The school has been through a number of changes since but one thing has stayed the course, the mission and intention remains the same. In this interview from 2017, Yvette is asked to share her purpose for founding Bloom College.

Watch the Interview Here

 

A Florists workspace

Graduate Profile – Judith Harvey

I completed the Bloom College career change course in 2019 in Alyssa’s Collingwood studio after enrolling in Yvette’s Flower Basics course earlier that year.
After graduating, I placed an ad on Gumtree seeking work as a florist assistant and from this I was contacted by a business based in Brisbane that specialises in pop up creative workshops. They asked me to run some flower crown workshops that they had bookings for in Melbourne for hen’s functions. This was a lovely gentle way to begin working with flowers and people. It was a delight to be part of such a happy and receptive groups of women, and whilst working on their crowns, they often spoke quite candidly about life in general.
With the onset of COVID, online flower orders took off and that opened my next door. I began working for LVLY, making jar posies by the bucket load to keep up with the overnight demand. Whilst not working directly with my customers, I worked with small teams of florists and learnt so much from each of them, as their backgounds were so varied.
As restrictions eased, so did the online demand, but now I had some resume experience which I took to a lovely florist business in my local area (Mornington Peninsula) called Tully’s. They hired me and I can honestly say I have the best job I could ever wish for. I work with beautiful product, in a lovely setting as part of a small team. We share the week between us.
Apart from being able to make beautiful things each day, the hidden aspect of floristry has revealed itself – people share their stories with you when they buy flowers, and you can be part of the joy or give support and presence when the situation is not a happy one. You know if you have done well by the look in the customer’s eye.
As well as all of this, I am often called on for random everyday flower deliveries for friends and their contacts, which is an additional element.
One of the best aspects of being a florist is being able to walk around with the inner tools to look at flowers and foliage and create something of beauty wherever you happen to be, and the constant learning and development that comes from being part of an evolving industry.
Training at Bloom would have to be one of the best things I have ever chosen to do in my life.
Best regards,
Judith Harvey
Please follow Judith’s journey via Instagram:
@judithplainandsimple
@simplestems_