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Bloom in Business
Add-on products ADD PROFITS – Attention Florists – Stock your shelves for Mother’s Day!
Books make wonderful add-on gifts and can be the perfect non-perishable item to stock on your shelves, whether your store is physical or digital. Get ready for an increase in profits by offering that little something extra without the worry of it wilting! For a business owner, the best additional product to sell is oneRead more
How To Prepare Your Floristry Bench
When it comes to creating showstopping arrangements, preparation is KEY. Taking the time to properly prep your botanical material, set up your bench with your tools, and envisage the design you want to create before you place the first flower is the sign of a great florist. Even just a little preparation can meanRead more
The Floristry Kit Starter Packs Every Florist Needs
A great florist needs equally great tools. That’s why we’ve redesigned our Bloom College tool kits – to ensure you can begin your floristry journey with ease. These floristry tool kits have been designed to help beginners and professionals alike, and are the result of decades of first-hand experience and research by Bloom College’s founder, YvetteRead more
Top 3 Must-Have Skills For Floristry
It takes more than just a love for flowers to create beautiful arrangements and run a successful floristry business! There are certain skills that are essential for florists to master, and in this blog, we’ll explore the top 3 skills that every florist needs to have in order to thrive in this competitive industry. WhetherRead more
Starting A Floristry Business: SWOT Analysis
Hello emerging florist! Owning a floristry business is a mammoth task with plenty of constant moving parts to juggle, especially when you’re starting out. As part of my Bloom in Business Course, I like to ask students to analyse their position as a business in the industry, gaining better self-awareness. A good way toRead more
3 Tips For Picking The Right Flowers At The Market
It’s always fun walking through the flower market and picking a few handfuls of blooms for my weekend vase arrangements, but it’s important to know what to look for. After all, you don’t want to end up with a beautiful bouquet that only lasts a few days! All flowers have different characteristics that willRead more
How To Be A Florist By Christmas
So, you’ve had dreams of owning your own little florist shop, spending your days putting posies together, surrounded by the fragrance and colour of every season’s blooms? Well, what’s stopping you? This moment is the right time to get started, and if you follow my tips in this blog, you can be a fully-fledged floristRead more
The 7 Must Have Tools For Every Florist
Every successful florist needs the right tools for the job. Florists are constantly arranging flowers, trimming stems, stripping thorns and all sorts of other tasks that the job requires. It’s not difficult to do this well, providing you have the right tools at your disposal. These are our 8 must-have tools for every florist. SnipsRead more
Yvette’s Tips for Planning Your Floristry Business
It can be daunting to have a blank sheet of paper, a pile of flowers, and no clue where to start. So, you will probably feel relieved to know that you are not alone in your quest for tried and true knowledge about starting a floristry business. Getting the foundations of your business right atRead more









