Blog
4 Reasons Why Floristry Should Be Your Next Hobby
Have you ever looked in a florist’s window and thought, I wish I could do that? Or perhaps you’ve tried your hand at creating a bouquet yourself and wondered why it doesn’t look quite right? While it may seem pretty straightforward to stick a few flowers in a vase, there’s actually a thought processRead more
Sustainability in the Floristry Industry
Sustainability within the floristry industry is starting to gain some real traction. From ditching harmful floral foam to sourcing local flowers to cut down on travel emissions, florists can make a big impact. Bloom’s philosophies on sustainability within the floristry industry are clear: We are passionate about sourcing local botanical materials and usingRead more
Boutonniere: How To Make a Buttonhole
Buttonholes were first introduced as “nosegays” in early 1500s Europe and North America for wealthy gentlemen to disguise the odours of those eras (we’ll let you use your imagination). Today the tradition of wearing buttonholes continues for special occasions like weddings or big events. Buttonholes are traditionally worn by men on the lapel of theirRead more
What flowers are in season for a July wedding?
July marks the middle of winter here in Australia, so if you’re planning a July wedding, it’s time to unpin the sunflowers and dahlias from your Pinterest boards. While imported flowers are usually available, Bloom are advocates for locally-grown flowers (discover why by clicking here) and trust us when we say that when it comesRead more
Why a tiny bee mite could have a devastating impact on Australian flowers
The varroa mite has been found in Australia, and it’s starting to spread. With a recent outbreak of the parasite close to the Port of Newcastle, Queensland announced that it will shut its borders to any equipment or products related to bees and/or hives in an effort to slow the spread, with more states followingRead more
Sustainable Flower Growers in Victoria: Part 2
We love buying our flowers locally––it’s great for those of us who are environmentally conscious and love to support small business owners. It also forces us to slow down and enjoy the simple things in life, like how long lavender lasts in a vase on the coffee table (the answer is about three times longerRead more
Selecting Your Flowers: 4 Tips for Maximum Vase Life
We all know the frustration of getting home from the market with a fresh lot of blooms, only to find that they’ve dried out, closed up and died after a week. So annoying! But how do you know what to look for at the market? How do you pick the flowers that are going toRead more
What’s the deal with floral foam?
Floral foam has been a source of contention for the floristry industry of late. These green, sponge-like foam blocks are an easy way to arrange flowers and keep them hydrated with very little mess. In more recent years it’s also become popular on social media ASMR videos because of the satisfying crunching sound it makesRead more
Are locally grown flowers really better than imports?
Imported flowers are all too common here in Australia, and you’ve more than likely had a bunch in your vase at some point. The ABC reported that in the winter months, as much as 90% of cut flowers sold in Australia are imports. So why is this happening when we are surrounded by local flowerRead more
10 Sustainable Flower Growers in Victoria – Part 1
There has been a resurgence of sustainable, “slow flower” farmers across Australia recently. The benefits of buying locally and sustainably grown flowers are endless: lower emissions, supporting local farmers, zero toxic fumigation, and less time travelling––meaning the flowers have more time to look their best! It’s always worth googling for local growers in your area,Read more