Blog
Flower Care & Maintenance
Sourcing Your Flowers At Bloom, we always do our best to source local botanical material that has been treated with love and respect by the people who have grown and cared for it. We also want to know that the people who grow our flowers are being treated with respect. We will not source productsRead more
Floristry Terminology
Like any profession, there are plenty of terms given to the tools, materials and concepts we work with that are not used outside of floristry. If you’re ever unsure of a term you are hearing read on for the definition and save this page to reference back to. Foliage noun Definition: Plant material, leavesRead more
Tulip Tales
Tulips are flowers that captivate us with their vibrant colors and delicate yet simple petals. Their timeless appeal is unmatched, making them a beloved choice among gardeners, flower enthusiasts, and art lovers alike. Tulips have an interesting history, including a fascinating period called “Tulip Mania.” During the Dutch Golden Age in the 17th century, tulipsRead more
The Waratah: A Blooming Emblem of Australia
Australia is a land of unique and breathtaking flora, but few flowers capture the essence of this vast continent quite like the Waratah. Known for its striking beauty and rich cultural significance, the Waratah has an intriguing history and a myriad of uses in both traditional and modern contexts. The Waratah belongs to the familyRead more
Flannel Flower: Nature’s Delicate Beauty
In the vast tapestry of Earth’s botanical wonders, the flannel flower (Actinotus helianthi) emerges as a delicate, yet captivating star. Nestled within the Apiaceae family, the flannel flower has a rich history filled with cultural significance, celebrated artists and profound healing potential. The flannel flower has deep roots in Aboriginal Australian culture, where it isRead more
The Fascinating World of Anemones: Beauty, Symbolism and Healing
When we delve into the world of flowers, anemones stand out as one of the most intriguing and beguiling blooms. These delicate wonders belong to the Ranunculaceae family and have a rich history deeply intertwined with culture, art and healing practices. Anemones have been treasured for centuries, and their name is derived from the GreekRead more
Finding Your Business Personality
We all have different personalities and character traits, so what do you bring to the table when it comes to business? There are three main categories that most of us will fall into. You may even fall into multiple! The Artist The majority of the time, florists will fit into this category. It’sRead more
Blooming Minds: How Flowers Foster Mental Well-being on World Mental Health Day
World Mental Health Day on October 10th is a global initiative that brings attention to the importance of mental health and well-being. While traditional approaches to mental health support include therapy and medication, there is growing recognition of the therapeutic benefits of nature and the outdoors. In this blog, we’ll explore the world of flowersRead more
Billy Buttons: The Cheerful Globes of Gold
As the seasons shift and nature unfolds its vibrant palette, one flower stands out for its unique shape and bright disposition – the Billy Buttons, also known as Craspedia. With its spherical golden blooms atop slender stems, this flower has found its place in history, culture, art and even traditional medicine. Billy Buttons belong toRead more