Blog
Mother’s Day: How It Started & Why It Matters
Mother’s Day has been celebrated around the world for over a century now, with its origins dating back thousands of years. The holiday is a chance for families to celebrate the mothers in their lives, to show your mum just how much you appreciate and love her for everything she’s done for you. In thisRead more
Everything You Need To Know About The Gloriosa Lily
The gloriosa lily, also known as a flame lily or glory lily, is an eye-catching plant that belongs to the Colchicaceae family, which also includes sandersonia and crocus. It is native to tropical and southern Africa and Asia, and it is known for its strikingly beautiful flowers. The plant is highly valued in the cutRead more
Add-on products ADD PROFITS – Attention Florists – Stock your shelves for Mother’s Day!
Books make wonderful add-on gifts and can be the perfect non-perishable item to stock on your shelves, whether your store is physical or digital. Get ready for an increase in profits by offering that little something extra without the worry of it wilting! For a business owner, the best additional product to sell is oneRead more
Easter in Autumn: What every florist needs to know
Flowers symbolise new life, hope and rebirth, which are central to the Easter message. It’s the perfect time to enjoy your flowers, rest and be with the ones that bring you joy. Giving flowers at Easter is a popular tradition that dates back many years. It is a way to express love and gratitude (especiallyRead more
How To Prepare Your Floristry Bench
When it comes to creating showstopping arrangements, preparation is KEY. Taking the time to properly prep your botanical material, set up your bench with your tools, and envisage the design you want to create before you place the first flower is the sign of a great florist. Even just a little preparation can meanRead more
The Floristry Kit Starter Packs Every Florist Needs
A great florist needs equally great tools. That’s why we’ve redesigned our Bloom College tool kits – to ensure you can begin your floristry journey with ease. These floristry tool kits have been designed to help beginners and professionals alike, and are the result of decades of first-hand experience and research by Bloom College’s founder, YvetteRead more
Emotional Connections through Flowers: The Importance of Giving and Receiving
By Georgie Stanton The giving of flowers is a timeless gesture that has been used for centuries to communicate and connect with others. By sending flowers, you can show someone that you are thinking of them, and offer appreciation and/or thanks. You are making an intentional effort to express your emotions and connect withRead more
Top 3 Must-Have Skills For Floristry
It takes more than just a love for flowers to create beautiful arrangements and run a successful floristry business! There are certain skills that are essential for florists to master, and in this blog, we’ll explore the top 3 skills that every florist needs to have in order to thrive in this competitive industry. WhetherRead more
4 Reasons Florists Love Dahlias
Native to Mexico and Central America, dahlias are a type of flowering plant within the Asteraceae family (think daisies, chrysanthemums and zinnias). They’ve become increasingly popular in the floristry industry in recent years due to their stunning, showy flowers and long blooming period. Whether you are planning a wedding, a special event, or just lookingRead more
5 Reasons Why Floristry Should Be Your Next Side Hustle
Are the cost of living and increasing inflation rates leaving your wallet feeling a little lighter each month? You’re not alone. According to an American study, as many as one in three workers have a side hustle, earning an average of $974 AUD per month from this extra work. There are plenty of options toRead more