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Business Plans for Florists

Why your Floristry Business Needs a Plan…..

A clear and thorough business plan is a critical foundation for any successful venture. It outlines the business’s goals, strategies, market analysis, and financial forecasts, providing a roadmap for growth and stability. One of the most essential components of this plan is a detailed marketing strategy. A well-crafted marketing plan outlines how the business will attract, retain, and engage customers, ultimately driving revenue and ensuring long-term sustainability.

A comprehensive business plan should include key elements such as an executive summary, company description, market analysis, organization and management structure, product line or services, marketing and sales strategy, funding request (if applicable), and financial projections. The marketing plan, specifically, should cover target audience demographics, competitive analysis, branding, pricing strategies, promotional tactics, distribution channels, and performance metrics.

Regularly updating and using the business and marketing plan is vital to its success. As market conditions, customer needs, and business environments evolve, so too should the plan. This ensures the business remains aligned with its goals and adaptable to new opportunities or challenges. A regularly revised business plan serves as both a strategic guide and a measure of progress, allowing companies to stay on track and make informed decisions based on the latest data.

“If you aim at nothing you will hit it” – Unknown

Areas to focus on, I like to use this focus wheel to ensure I am covering each important section

Read More About Operating a Successful Floristry Business 

Learn the skills to run a profitable floristry business

Tulip tales

Tulip Tales 

Tulips are flowers that captivate us with their vibrant colors and delicate yet simple petals. Their timeless appeal is unmatched, making them a beloved choice among gardeners, flower enthusiasts, and art lovers alike.

Tulips have an interesting history, including a fascinating period called “Tulip Mania.” During the Dutch Golden Age in the 17th century, tulips became a symbol of wealth and prosperity. Prices skyrocketed, and tulip bulbs even became a form of currency. This led to an economic bubble and eventual crash. Despite the financial frenzy, tulips still hold a special place in Dutch culture and are a national emblem to this day.  https://en.wikipedia.org/wiki/Tulip_mania

These flowers also have cultural significance in various parts of the world. In Turkish and Persian cultures, they represent abundance, love, and spiritual enlightenment. In the Netherlands, they symbolize national pride and are synonymous with the country. Additionally, tulips are often associated with spring and new beginnings, making them a cherished symbol of hope.

Each colour of tulip carries its own meaning. Red tulips traditionally represent true love, yellow tulips symbolise cheerful thoughts and friendship, white tulips embody purity and forgiveness, and purple tulips represent royalty and elegance.

Tulip tales

Beyond their beauty, tulips are believed to possess healing properties. They were used in folk medicine to treat ailments like fever and inflammation, and they have antiviral qualities effective against illnesses like the flu and common cold. Tulip flowers also have sedative properties that help treat anxiety and insomnia.

https://bloomintulips.com.au/the-function-of-tulip-blossoms-in-herbal-medicine-both-conventional-and-modern/

Tulips play a significant role in the cut flower industry, with the Netherlands being the largest producer and exporter of tulip bulbs. Their favorable climate and advanced horticultural practices allow for the cultivation of a wide range of tulip varieties. These bulbs are exported worldwide, bringing joy and beauty to homes, gardens, and events everywhere.

To enjoy tulips to the fullest, proper care is important. Trim the stems at an angle and place them in a clean vase with fresh water. Keep them away from direct sunlight and heating sources to prevent wilting. After a few days in a vase, tulips can appear slightly untidy and untamed, as if they possess a will of their own. Instead of attempting to control them, embrace the fact that these blossoms continue to flourish even after being cut.

Tulips come in an astonishing array of varieties, including some exceptionally rare and valuable ones. The Semper Augustus tulip, famous for its role in the Tulip Mania, remains one of the most renowned and expensive tulips in history. While modern tulips don’t reach those astronomical prices, rare varieties like the Black Tulip or the Parrot Tulip still hold a special place in collectors’ hearts.

Parrot Tulips

Some fun facts about tulips include their relation to the lily family, their name coming from the Persian word for “turban” due to their shape, and their cultivation originating in Central Asia before spreading to Europe. Tulips have even been grown in space! They are phototropic, meaning they bend and twist to face the sun even when cut and placed in a vase. Tulip Day is an annual event in the Netherlands where visitors can pick and take home over 200,000 tulips for free.

Tulips continue to captivate people worldwide with their beauty and rich history. From their role in Dutch Golden Age to their cultural significance and symbolism, these flowers have become a part of our history and expression. Whether in gardens, bouquets, or works of art, tulips bring elegance, hope, and joy wherever they bloom.

For more on the therapeutic benefits of Tulip ‘energy’ follow @my.blooms over on Instagram

 

bloom college pink hyacinth

The Heady Heights of  Hyacinth: A Blossoming Marvel

Nature never fails to charm us with its abundant and captivating floral treasures. Among these, the hyacinth stands as a true marvel, delighting both the eyes and the senses. Hailing from the eastern Mediterranean and Western Asia, this ornamental gem has a rich history, cultural significance and a variety of uses that make it truly extraordinary.

Originating in the lands of Turkey, Syria and Lebanon, the hyacinth (Hyacinthus orientalis) has a history that dates back thousands of years. Renowned for its exquisite fragrance and vibrant colours, this flowering plant has captured the hearts of many civilisations throughout time. In ancient Greece, it was associated with the mythical figure of Hyacinthus, a young man loved by the sun god Apollo. According to legend, the blood of Hyacinthus transformed into the flowers we now call hyacinths.

The hyacinth family boasts an impressive range of varieties, with over 30 different species and countless cultivars to choose from. Each variety offers its own unique charm, showcasing an array of captivating colours such as deep blues, rich purples, lively pinks and pristine whites (not many flowers are available in true white).

Culturally, hyacinths hold significant meaning across different societies. In the language of flowers, they symbolise beauty, sincerity and constancy. They are often associated with spring and rebirth. In Persian culture, hyacinths are regarded as symbols of joy and abundance, representing the arrival of the Persian New Year, or Nowruz. 

Superstitions have also surrounded hyacinths throughout history. Some believed that planting hyacinth bulbs near the windows or doorways of a home would protect it from evil spirits. Others thought that carrying a hyacinth would grant them protection and good luck.

Aside from their cultural and symbolic significance, hyacinths have been attributed with various healing powers. In traditional medicine, the essential oil extracted from hyacinth flowers was believed to have calming and soothing effects, relieving headaches and reducing anxiety. https://www.naturalalchemy.com.au/product/hyacinth-absolute-hyacinthus-orientalis/  While these claims may be rooted in folklore, the fragrance of hyacinths undeniably has a relaxing and uplifting effect on the mind and spirit.

When it comes to vase life, hyacinths have a relatively short lifespan compared to some other cut flowers. Typically, they can last anywhere from 5 to 10 days when properly cared for. To extend their vase life, it’s important to trim the stems at an angle, change the water every two days and keep them away from direct sunlight and drafts. Placing hyacinths in a cool room will also help prolong their blooming period. Opt for a vase that is slightly larger than your typical choice, ensuring it can adequately bear the weight of the stems in full flower.

Taking care of hyacinths in the vase is just the beginning; their beauty can also have a positive impact on mental health. Studies have shown that being in the presence of flowers, including hyacinths, can elevate mood, reduce stress and promote overall well-being. The vibrant colours and sweet fragrance of hyacinths create a sensory experience that can help alleviate anxiety and improve mental clarity. https://bloomcollege.com.au/blog/5-ways-that-flowers-can-improve-your-mental-wellbeing/#:~:text=Research%20has%20indicated%20that%20flowers,flowers%20on%20a%20regular%20basis.

While there are numerous varieties of hyacinths available, some rare types stand out as prized possessions for collectors and enthusiasts. The “Delft Blue” hyacinth,  https://www.gardenia.net/plant/hyacinthus-orientalis-delft-blue-dutch-hyacinth  characterised by its striking blue colour and exquisite scent, is highly sought after. Similarly, the “Anna Marie” https://www.gardenia.net/plant/hyacinthus-orientalis-anna-marie-dutch-hyacinth variety, with its soft pink blooms and strong fragrance, holds great value among hyacinth enthusiasts.

Some captivating facts about hyacinths, 

  • Hyacinths, aside from their beauty, have an extra charm hidden in their fragrances. Interestingly, each colour of these delightful blooms emits a distinct aroma, making them a popular choice in the art of perfume making.
  • Surprisingly, the hyacinth belongs to the same botanical family as asparagus. Although they may seem worlds apart in appearance, their genetic connection is a fascinating botanical tidbit.

Hyacinths are not just ordinary flowers. Their origins, varieties, cultural significance and therapeutic properties all add to their allure. From their humble beginnings in the eastern Mediterranean to their status as sought-after blooms in the cut flower industry, hyacinths continue to inspire all who encounter their beauty.

To learn more about the language and insightful messages of flowers follow @yvette_timmins over on Instagram 

Chaenomeles Speciosa: A Truly Fascinating Journey Through Nature’s Beauty

Nature never ceases to amaze us with its vast array of captivating and exquisite creations. Among these wonders is Chaenomeles speciosa, a flowering plant that captures us with its vibrant blossoms and captivating fragrance. 

Chaenomeles speciosa, commonly known as japonica and the flowering quince, belongs to the Rosaceae family. The genus name “Chaenomeles” is derived from the Greek words “chaínein,” meaning “to yawn,” and “mēlon,” meaning “apple.” This name refers to the open fruit resembling a gaping mouth. “Speciosa” originates from the Latin term for “showy” or “beautiful,” perfectly describing the plant’s stunning appearance.

Chaenomeles speciosa has a rich cultural history. Originating in East Asia, particularly China and Japan, it holds deep symbolism in these countries. In Chinese culture, the flowering quince symbolises good luck, prosperity and beauty. The vibrant blooms are often depicted in traditional paintings and used during celebrations like the Lunar New Year. In Japan, Chaenomeles speciosa represents strength, vitality and perseverance. Furthermore, in some cultures, Chaenomeles speciosa is believed to bring good luck and ward off evil spirits.

Apart from its visual appeal, Chaenomeles speciosa offers various therapeutic benefits. Traditional medicine practitioners have long utilised its medicinal properties. The fruit of the flowering quince contains high levels of vitamin C, antioxidants and other beneficial compounds. It is believed to boost the immune system, aid digestion and promote healthy skin. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3917013/#:~:text=speciosa%2C%20which%20is%20warm%20in,beriberi%2C%20vitamin%20C%20deficiency%20syndrome%2C 

Mugua is a traditional Chinese medicine made from the fruits of different Chaenomeles plants. This fruit is pretty versatile and has many benefits. It can relieve pain, reduce inflammation, fight germs and is rich in antioxidants. It also helps relax muscles, tightens things up, aids digestion and can even lower blood sugar levels. People make a decoction from it to treat various conditions like nausea, joint pains, rheumatoid arthritis, hepatitis, asthma, the common cold, cholera and cramps.

The fruit contains polyphenols, flavonoids, triterpenes and proanthocyanidins, which are powerful antioxidants. These compounds not only protect against heart diseases but also have anti-tumor, antimicrobial, anti-adhesive and anti-inflammatory effects. https://temperate.theferns.info/plant/Chaenomeles+speciosa

Immersing ourselves in nature has a profound impact on mental well-being, https://www.psychologytoday.com/au/blog/think-act-be/201906/10-mental-health-benefits-gardening#:~:text=Reducing%20Stress,the%20soil%20in%20your%20hands. and Chaenomeles speciosa is no exception. The vibrant colours and sweet scent of its blooms can uplift spirits and promote relaxation. The act of caring for plants, including Chaenomeles speciosa, can provide a therapeutic experience, fostering a sense of purpose and connection with nature. Research suggests that spending time in green environments can reduce stress, anxiety and depression, promoting overall mental health.

The artistic world has been greatly inspired by the captivating beauty of Chaenomeles speciosa. Its striking blossoms have found their way into various art forms, including paintings, ceramics and textiles. Artists often incorporate the plant’s vivid hues and intricate details to create visually stunning masterpieces.

If you’re lucky enough to have stems of Chaenomeles speciosa in your home, proper care is essential to maximise its longevity. When handling the cut stems, take caution due to the plant’s thorny branches. It is advisable to wear gloves or use a towel to protect your hands. Trim the stems at an angle before placing them in a clean vase filled with fresh water. To enhance their lifespan, change the water every few days, recut the stems and remove any wilting blooms or foliage. Chaenomeles speciosa blooms typically have a relatively long vase life, lasting up to two weeks when properly cared for.

Chaenomeles speciosa, with its mesmerising blooms and cultural significance, continues to captivate people around the world. Beyond its aesthetic appeal, this flowering plant holds therapeutic properties and contributes to improved mental health. Whether enjoyed in a vase or garden, admired in artwork or cherished for its symbolic meaning, Chaenomeles speciosa truly represents the wonders of nature and its ability to enrich our lives.

Revealing the Beauty of Australia’s Floral Gem – Wattle

When it comes to stunning and captivating flowers, wattle steals the show as one of Australia’s most extraordinary floral treasures. Also known as acacia, wattle is a diverse group of flowering plants belonging to the genus Acacia, boasting over a thousand species. With a vibrant palette of colours, a wide range of shapes and sizes and its roots firmly planted in Australia, these native beauties have captured the hearts of locals and gained popularity worldwide.

Wattle’s history stretches back centuries, with evidence of its use by Aboriginal Australians. Wattle holds a special place in their culture, serving practical and symbolic purposes. The various species of wattle have been used for food, medicine, tools and even as a source of timber. Moreover, wattle symbolises endurance, resilience and the connection to the land.

When it comes to variety, wattle offers an astonishing assortment of options. With over 1,000 species, these flowering plants display a vibrant array of colours, ranging from golden yellows to warm oranges and even pale creams. Each variety has its own unique characteristics, such as leaf shapes, growth habits and flowering patterns. It’s no surprise that wattle enthusiasts claim that somewhere in Australia, a wattle species is blooming somewhere.

Wattle holds a special place in Australian culture, closely associated with national identity and featured prominently in celebrations like Australia Day. The Golden Wattle (Acacia pycnantha) has been officially recognized as Australia’s national floral emblem since 1988. Its bright yellow blossoms symbolise unity, resilience and the spirit of the Australian people.

Beyond cultural significance, wattle carries symbolic meaning, representing new beginnings, hope and renewal. 

Aside from their visual appeal, certain wattle species possess medicinal properties. Traditional Indigenous practices have utilised wattle in various remedies, treating skin conditions, coughs and colds. The bark, leaves and flowers contain compounds with antimicrobial, anti-inflammatory and analgesic properties. https://onlinelibrary.wiley.com/doi/pdf/10.1002/ptr.5335

Australia is a major exporter of cut flowers, including wattle. The cultivation process involves carefully selecting suitable species, cultivation in commercial nurseries and adhering to strict quality standards. Wattle is grown across various regions, ensuring a continuous supply for domestic and international markets.

Wattle’s vase life varies depending on the species and environmental conditions. On average, these blooms can last up to two weeks with proper care. To maximise their longevity, follow a few care tips:

  • Trim the stems: Before placing wattle in a vase, trim the stems at an angle to enhance water absorption.
  • Use clean water: Fill the vase with clean, lukewarm water and change it every two to three days.
  • Remove leaves: Remove submerged foliage to prevent bacterial growth and extend the vase life.
  • Keep cool: Display wattle in a cool area away from direct sunlight to prevent wilting.
  • Scraping back the outer rough bark can help the stems uptake of water. 
  • Mist the blooms: Lightly mist the flowers to maintain their freshness and prevent dehydration.

The presence of wattle can positively impact mental health and well-being. The vibrant colours and delicate beauty of these blooms evoke feelings of happiness, serenity and optimism. Surrounding yourself with wattle creates a calming and uplifting atmosphere, enhancing relaxation and reducing stress. Whether you place a bouquet of wattle in your living room or spend time in nature where wattle blooms abundantly, the presence of these flowers can have a soothing effect on your mind and overall well-being.

While many wattle species are readily available, some varieties are considered rare and hold significant value. One such example is the Candelabra Wattle (Acacia covenyi), renowned for its stunning candle-like flower clusters. Collectors and enthusiasts eagerly seek out these unique blooms, and their scarcity commands higher prices. https://www.anbg.gov.au/gnp/trainees-2016/acacia-covenyi.html

Here are a few intriguing facts about wattle:

  • The tallest recorded wattle tree, an Acacia aneura specimen found in Western Australia, stood an impressive 43 meters (141 feet) tall.
  • Wattle has been used as a natural dye for centuries, producing a range of hues from yellows and browns to vibrant oranges.
  • Besides their ornamental and cultural significance, certain wattle species play a vital ecological role by providing habitat and food for native animals, including birds, insects and marsupials.
  • Wattle seeds are edible and have been used as a food source by Indigenous Australians. They can be ground into a flour or roasted and enjoyed as a snack.

Wattle stands as a testament to Australia’s natural beauty and cultural heritage. With its rich history, diverse varieties and symbolic meanings, wattle continues to enchant flower enthusiasts worldwide. From its healing properties and role in the cut flower industry to its ability to improve mental health and well-being, wattle’s allure goes far beyond its bright appearance.

  

 

The Iris Flower

A Reflection of Van Gogh’s Artistic Journey and Floral Complexity

The iris, a captivating flower renowned for its beauty and intricate structure, holds a significant place in both art and nature. Vincent Van Gogh, the legendary Dutch painter, found solace and inspiration in the iris, drawing a parallel between his mental state and the ubiquitous use of these blooms in his artwork. In this blog, we will explore the multifaceted nature of irises, from their challenging features to their therapeutic properties and uncover the captivating connection between Van Gogh and this beloved flower.

Van Gogh’s Passion for Irises:

Vincent Van Gogh, known for his expressive and vibrant style, developed a deep affection for irises during his artistic career. In the last years of his life, while residing in the Saint-Paul-de-Mausole asylum in Saint-Rémy-de-Provence, France, Van Gogh created numerous iris paintings. These artworks not only showcased his fascination with the flower’s delicate details but also served as a reflection of his own mental struggles. Van Gogh’s selection of Irises as a subject for his paintings stemmed from their convenient accessibility to him. During the initial month of his stay at the asylum, he encountered restrictions on leaving, prompting him to capture the first sight visible through his window on canvas.

The Complex Beauty of Iris Arrangements:

Florists often face unique challenges when working with irises due to their distinctive petal arrangement. Unlike most flowers with petals that radiate uniformly, the iris petals diverge in three different directions. This complexity can make achieving a harmonious flow in an arrangement more difficult. However, skilled florists have mastered the art of arranging irises, creating stunning displays that showcase their beauty and elegance.

Managing Expectations: Bud vs. Bloom:

Irises are often used in bud form by florists. While this can pose challenges in arranging them, it also creates an opportunity to manage customer expectations. In their unopened bud state, irises may appear stark and minimal, lacking the full splendor of their blossomed counterparts. However, once they bloom, their captivating colours and intricate patterns are revealed, surprising and delighting those who witness their transformation.

Art Meets Nature: The Van Gogh-Iris Collaboration:

In Melbourne, a grower of irises, Sunny Hill Flower Farm has found a unique way to merge art and nature. By utilising a reproduction of Van Gogh’s iconic iris painting, they sleeve the beautiful irises they cultivate in the “Van Gogh Art Series Sleeves” creative fusion of art and horticulture not only pays homage to Van Gogh’s love for irises but also adds an extra layer of beauty and meaning to the flowers themselves.

Meaning, Cultural Significance and Therapeutic Use:

Beyond their aesthetic appeal, irises hold symbolic and cultural significance. They are often associated with meanings such as wisdom, faith, hope and valor. In Greek mythology, Iris, the goddess of the rainbow, acted as a messenger between the gods and humanity. Furthermore, irises have been used therapeutically for their calming and uplifting properties, making them a natural remedy for stress and anxiety. Working with iris flowers or their essence is believed to support the energetic balance and healing of the throat chakra. This can be done through various methods, including flower essences, aromatherapy, meditation and visualisation techniques. https://themindfool.com/iris-meaning/  also containing antioxidant, anticancer, anti-inflammatory, neuroprotective and anti-microbial properties.

https://ajdhs.com/index.php/journal/article/view/9/13

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8944787/

Fun Facts:

  • Irises are among the few flowers that can bloom during the winter months, bringing a burst of color and joy to gardens even in the harshest seasons.
  • Unlike most flowers, which typically have a single blossom per stem, irises can produce multiple flowers on a single stem, adding to their allure and visual impact.
  • If you see an iris flower tattoo; it would mean wise love and blessing, they also symbolise faith and hope.

The iris, with its unique intricate design, has captured the hearts of artists, florists and nature enthusiasts alike. Van Gogh’s profound connection to these blooms serves as a testament to their beauty and therapeutic qualities. Despite the challenges they present in arranging, irises continue to captivate and uplift us with their breathtaking transformation and symbolic meanings. So, the next time you encounter an iris in full bloom, take a moment to appreciate its complexity and allow it to lift your spirits, even in the depths of winter.

Head to Instagram and follow @yvette_timmins for more about the Iris flower and it’s healing benefits 

 

tulips in a vase

The benefits of meditation: blooming a sense of peace through flower arranging

In the chaos of our fast-paced lives, finding those moments of peace and calm is essential for our health and well-being. Meditation offers a powerful path to find that connection to our inner selves and create a sense of tranquillity amidst whatever else is going on in our lives. But meditation doesn’t have to look like sitting in one place and attempting to clear your mind with deep breathing––this doesn’t work for many people. In this blog, we will touch on the ways that a meditative practice such as flower arranging can help you achieve that calm and peaceful state of mind, using flowers as a medium.

Rose in full bloom

Inner peace and clarity

 

The act of meditation allows us to quiet our busy minds and find a place of stillness within. When you focus your attention on your breath or a point of focus, you’ll find that you gradually let go of your racing thoughts and worries, almost without realising. Flower arranging, with its gentle and mindful nature, is a conduit for this process. By focusing on the flowers and materials in your hands and embracing the positive energy the flowers emit, you’ll find your mind becoming clearer and more peaceful.

 

Reduces stress

 

It’s no secret that meditation is able to alleviate stress. Regular meditation has been proven to lower cortisol levels, the hormone associated with stress. A reduction in this hormone can also reduce symptoms of anxiety and depression. Flower arranging, as part of a regular meditative practice, is able to engage our senses and help us relax, lowering our cortisol levels and allowing us to feel happier overall.

 

Cultivates mindfulness

meditate with flowers

The core of every meditation practice is mindfulness, which centres around paying attention to the present moment. Flower arranging goes hand in hand with mindfulness. As you work with the flowers, you’re observing the colours, the shapes, the textures and thinking only of what is in your hands in this moment. While you do this, you become more fully present, allowing you to better connect with the world around you. The rhythmic movements of arranging can also act as a form of moving meditation, which will anchor you to the present moment.

 

Nurtures creativity

 

Meditation allows us to open up channels of creativity and tap into our artistic abilities, which is ideal when you’re doing something creative––like flower arranging––at the same time. The act of connecting to yourself while creating allows you to delve into your unique style and create something really special. Whether you’re arranging with full freedom to create whatever you’d like, or you’re arranging for a client, the process of arranging will inspire your imagination along the way.

 

A deeper sense of gratitude

rose stem

It is through meditation that we develop a deeper sense of gratitude for the present moment and connect more deeply with ourselves and others. Flower arranging magnifies this experience as we focus on appreciating the beauty and intricacy of each blossom, offering gratitude to nature for its gifts. Arranging flowers can also be a perfect way to show gratitude for the people in your life that you care about, brightening their day with a fresh bouquet. 

 

As we navigate the busyness and stress of life, it’s so important to be carving out these moments of inner reflection and self-care. Meditation on its own provides a unique pathway to inner peace, while flower arranging offers a beautiful medium to deepen this practice. When we embrace the stillness, beauty and mindfulness that flower arranging can offer, we open ourselves to a world of self-discovery. 

 

Interested in furthering your own meditative practice but unsure where to start? Yvette’s book, Feed Your Soul With Flowers, focuses on the concept of flower therapy i.e. using flowers to work on your inner self. You can grab a copy here.

autumn and wind

Autumn, Wind And The Correlating Effect Of Stress On Our Personal Growth

The element of autumn is wind. Although all elements are present in each season, the predominant season for wind is autumn. We need it for several things, one being to blow away the leftover leaves from summer so the light can shine down on us in winter. 

 

I used to get really annoyed when it was windy, and I have many friends and colleagues who concur. I recall a colleague complaining about the wind one day and saying, “I just feel like I’m getting pushed around”. Well in a way I guess we are, as our energy bodies are feeling the push and pull of it. I’ve spoken with many teachers and early childhood educators who all agree that the behaviour of children is certainly negatively affected on windy days, some even said they won’t let the children outside or limit the time on days with wind. 

 

Although, in the past, I would do my best to avoid being exposed to the wind, I have recently found a new appreciation for it. This has come from learning that thanks to the wind our trees and plants grow stronger roots. Without the wind and its push-and-pull energy, our trees and plants would simply fall. An artificial environment was set up in Arizona USA, named the Biosphere 2. The trees inside Biosphere 2 grew very quickly, more than they did outside of the dome, but they also fell over before reaching full growth. After looking at the root systems and outer layers of bark, the scientists discovered that a lack of wind in Biosphere 2 caused a lack of ‘stress wood’.  The Biosphere 2 had everything an ecosystem required to survive, yet they did not include the element of wind. The result was that the beautiful healthy trees and plants grew, but simply fell over once they reached their peak height. The wind helps plants build resilience by forcing them to grow strong roots that are firmly rooted deep into the earth.

 

There is a great correlation between the wind in the lives of plants and trees and the likeness of ‘contrast’ in our lives. Contrast is simply the opposite of what we want, showing up to help us figure out what we do want. This contrast we mainly refer to as stress. Stress causes us to build strength and resilience. Short bursts of stress show up as wind in our lives to help us firm our roots just like the trees do. Strengthen your foundations, set your roots, and stand firm and tall, not despite any contrast or interference, but because of it.

Just like the tress we simply do not grow resilience in comfort.

 

As we now transition into winter it is time to give thanks to autumn and all it has brought through with it. We thank the winds of change for blowing out the old, making way for the light and leaving room for what’s to sprout in spring. The winds of change force us to let go of the old and what no longer serves us. It is helpful to be open and ease into the natural rhythm and flow of the seasons. Nature is our greatest teacher.  

 

Yvette x

 

P.S. Autumn & Winter can be a great time to work on your Root and Sacral Chakras/energy centres. Keep an eye on our blog for upcoming posts about how to balance these centres. 

 

Do you have a Mother’s Day hangover?

No, we’re not talking about the kind you get from too much bubbly! This is the sick feeling you get in the pit of your stomach when you’ve worked your tush off on one of the year’s busiest days, only to discover days later that your profits do not at all reflect the physical, mental and emotional effort you put into it. Sure, it might have been a big success for your clients, staff and suppliers but what about you? The business owner who makes it all happen?

 

You might overhear staff and/or clients commenting on how much money is being turned over in one day, wrongly assuming it’s all yours to keep. But of course, you know all too well how much of that will go towards tax, suppliers, overheads and staff, with not a lot left over for yourself.

 

You might feel like it’s far too little money for the amount of work that you put in, and you might wonder what went wrong. You planned smart, you costed your items well, and your marketing was on point––so what went wrong for you to miss out? 

 

I’ve been in the floristry industry for 30+ years, and, having owned and run my own successful floristry business, I know better than most the seemingly little oversights that can result in a lot less money in your pocket at the end of the day. I learnt it the hard way––lots of trial and error––but you don’t have to.

 

If you’re feeling a little hungover in the Mother’s Day aftermath and aren’t sure what you could have done better to increase your profit margin, I’d love to help.

 

Right now, I’m offering 1:1 coaching sessions where we can do a deep dive into what you’re doing, where it’s going wrong, and help you uncover ways to make sure you’re being remunerated for your good efforts.

 

I only have a limited number of spots and they will fill quickly, so book yourself in below as soon as you can!

 

SECURE A COACHING SESSION 

mothers day

Mother’s Day: How It Started & Why It Matters

Mother’s Day has been celebrated around the world for over a century now, with its origins dating back thousands of years. The holiday is a chance for families to celebrate the mothers in their lives, to show your mum just how much you appreciate and love her for everything she’s done for you. In this blog, we’ll dive deep into the origins of Mother’s Day, how it’s celebrated in different cultures, and look at why mothering is so vital to the human experience.

 

The Origins of Mother’s Day

 

Mother’s Day can be traced all the way back to the Ancient Greeks and Romans, who often held festivals to honour the mother goddesses, Rhea and Cybele. There was even an early Christian festival known as “Mothering Sunday” which was a major tradition in the UK and Europe. Mothering Sunday fell on the fourth Sunday during Lent, and was seen as an opportunity for worshippers to return to their “mother church” for a special service.

 

A more recent origin of the celebration is thought to have started in the United States in 1870, when social activist and poet, Julia Ward Howe, called for a day to honour mothers and their contributions. Then, in 1908, Anna Jarvis organised the first Mother’s Day celebration as a way of honouring the sacrifices mothers make, as well as her own mother who had recently passed away.

 

Since the early 1900s, Mother’s Day spread around the globe and is celebrated in various countries and cultures, each with its own customs and traditions.

 

Celebrations Across the Globe

 

Mother’s Day is celebrated on different dates and in different ways across the world. In the United States, Australia and many other countries, it is celebrated on the second Sunday of May. In the UK, it is celebrated on the fourth Sunday of Lent, harkening back to the “Mothering Day” Christian origins. 

 

In Japan, Mother’s Day, (Haha no Hi in Japanese), is celebrated on the second Sunday of May, although it was banned during WWII, as were any Western customs. Children will often give their mothers flowers such as carnations and roses.

 

In Ethiopia, families gather during autumn for the Antrosht festival––a celebration honouring motherhood. People will sing songs and eat large feasts over the multi-day celebration.

 

In Hindu tradition, Mother’s Day is celebrated on the new moon day over April/May. The celebration is known as “Mata Tirtha Aunshi” or “Mother Pilgrimage fortnight” and mothers are honoured with special foods during this time.

 

The Importance of Mothering in All Its Forms

 

While Mother’s Day may look different around the world, the importance of mothering in all its forms is universal. Whether biological or not, the role of a mother figure is essential in a child’s survival, development and growth.

And this isn’t just true for humans either––for many mammals, the mother is the primary caregiver and plays a crucial role in the survival of her young. Orangutans, for example, have one of the strongest mother/child bonds in nature. During the first two years, a baby orangutan relies entirely on the mother for food and transport. The mothers stay with their young for nearly seven years, teaching them how to find food, what to eat and nest-building techniques. 

 

Studies have shown that children with strong bonds to their mothers are less likely to experience mental health issues and will develop better socially and emotionally. A mother’s presence can absolutely impact a child’s academic achievement and future success in adult life. 

 

But beyond a biological connection, mothering takes on many forms. A person’s mother figure may be an adoptive mother, a grandmother, a foster mother, an aunt, a teacher or just an older woman who cares deeply. 

 

These relationships have profound and far-reaching impacts on the children they care for. 

The act of providing for, loving, supporting and guiding a child is a uniquely feminine instinct, and can even be seen in the animal kingdom. African elephants exist in a matriarchal society, so other females will assist the mother in helping a calf to its feet, teaching it to nurse and being affectionate. It goes to show that even among animals, not all motherly love comes from a biological mother.

 

Whether you’re celebrating a biological mother or a mother figure this Mother’s Day, keep in mind the crucial importance of that connection. Lavish your mum with flowers, chocolates and all of her favourite things as you, like millions of others worldwide, toast to the mother or mothers in your life. Take a moment to honour and appreciate everything they’ve done and continue to do for you.