Tag Archives: florist career tips

Everything You Need To Know About Flower Pressing

Flower pressing is a beautiful and delicate art form that has been practised for centuries. It involves preserving flowers by flattening and drying them, which can be used for a variety of purposes. It holds significant cultural and personal meaning, and is a popular hobby for many. Whether used for decorative purposes or as a therapeutic practice, flower pressing is a wonderful way to connect with nature and express creativity.

Did you know…

 

  • The oldest known flower press was discovered in a tomb in Egypt and is estimated to be over 1,500 years old.
  • Flower pressing was a popular pastime for Jane Austen, who often included references to pressed flowers in her novels.
  • In some cultures, such as Native American and Celtic cultures, certain flowers were believed to have spiritual and healing properties.
  • Flower pressing can be done with a variety of plants, including leaves, ferns and seaweed.

 

In this blog, we will explore the history, cultural significance, techniques, and dos and don’ts of flower pressing.

History and Cultural Significance of Flower Pressing

 

Flower pressing dates back to ancient Egypt, where flowers were pressed and dried as a way of preserving their beauty. This practice then spread to other cultures such as the Greeks and Romans. During the Renaissance period, flower pressing became a popular pastime for wealthy Europeans, who used the dried flowers to create intricate designs on paper.

 

Flower pressing has been used in various cultures for different purposes. In Japan, for example, flower pressing is known as Oshibana and is used to create traditional art forms. In Victorian England, flower pressing was used to preserve flowers for use in home decor and fashion accessories. In modern times, flower pressing is still used for decorative purposes, such as creating cards, bookmarks and wall art.

 

Flower pressing can also hold significant meaning for individuals. It can be used as a way of preserving memories of a special event, such as a wedding or anniversary, or as a way of commemorating a loved one who has passed away. Flower pressing can also be a therapeutic and meditative practice, allowing individuals to connect with nature and express their creativity.

 

Flower pressing is a popular hobby for many reasons. It is a simple and affordable way to create beautiful and unique pieces of art. It is also a great way to connect with nature and express creativity. Additionally, flower pressing can be a therapeutic and meditative practice, providing a sense of calm and relaxation.

 

Flower Pressing Techniques and Tips

 

There are various techniques used in flower pressing, but the most common method involves placing the flowers between layers of absorbent material, such as paper or cardboard, and pressing them down with a heavy object. The flowers are left to dry for several weeks until they are completely flat and dry.

There are several dos and don’ts to keep in mind when flower pressing:

 

  • Do use fresh flowers that are in good condition.
  • Do choose flowers with flat surfaces that will be easier to press.
  • Do use absorbent materials such as paper or cardboard.
  • Do place the flowers in a warm, dry place for several weeks (4-7 weeks)
  • Don’t use flowers that are too thick or have a lot of moisture, as they may rot instead of drying.
  • Don’t stack too many layers of flowers on top of each other, as this can prevent them from drying properly.
  • Don’t use heavy objects that may crush or damage the flowers.

Interested in learning more about floristry as a hobby? Check out our latest eBook, Beyond The Basics eBook. It’s a go-to guide for any aspiring hobby florist!

 

best gift for mothers day

Add-on products ADD PROFITS – Attention Florists – Stock your shelves for Mother’s Day!

Books make wonderful add-on gifts and can be the perfect non-perishable item to stock on your shelves, whether your store is physical or digital. Get ready for an increase in profits by offering that little something extra without the worry of it wilting!

For a business owner, the best additional product to sell is one that ticks at least 3 or more of the following criteria:

            1          High profit margin

            2          Long shelf-life

            3          Visually pleasing/eye-catching

            4          Complements the businesses’ core products

            5          Easy to store

            6          Requires no maintenance

            7          Increases the sale of your core products

Whilst stocking and selling Feed Your Soul with Flowers ticks all the above criteria, the one with the greatest power for your business’ longevity is #7!  The very premise of this book highlights the importance of buying fresh flowers every week––not just on special occasions––which will only result in more regular customers for your store.

Feed Your Soul with Flowers is not a floristry how-to, although it does include basic flower care and maintenance guides for your customers. The aim of the book is to show how each of us can live happier, more fruitful lives through the power of flowers.

The book includes stunning floral imagery captured by photographer, Brodie Seals.

Use this LINK to register as a stockist and for more info.

best gift for mothers day

 

Pink Dahlia

4 Reasons Florists Love Dahlias

Native to Mexico and Central America, dahlias are a type of flowering plant within the Asteraceae family (think daisies, chrysanthemums and zinnias). They’ve become increasingly popular in the floristry industry in recent years due to their stunning, showy flowers and long blooming period. Whether you are planning a wedding, a special event, or just looking to add some colour and charm to your home, dahlias are the perfect choice for you. In this blog, we will explore the reasons why dahlias are such a popular choice in the floristry industry and why you should consider them for your next floral arrangement.

Wide range of colours

 

Dahlias come in many colours, including red, orange, yellow, pink (so many pinks!) purple, and white. This range of colours makes them a versatile choice for any occasion or event, as they can easily complement any colour palette or theme. Additionally, the blooms can range in size from 3cm to over 25cm in diameter, depending on the variety, which allows you to choose the perfect size for your needs.

 

Long blooming period

 

Dahlias are known for their long blooming period, which typically lasts from summer to autumn. This means they can bring a pop of colour to your garden or home for several months, making them a great investment for anyone looking to add beauty and charm to their space.

Easy to grow

 

Dahlias are quite easy to grow, provided you have well-drained soil and full sun. They require regular watering and can be dug up and stored over the winter in cooler climates. With proper care, dahlias will thrive and bring you joy for years to come. A good tip is to stay in touch with your local dahlia grower and ask them when they will commence planting.

 

Perfect for Cut Flowers

 

Dahlias make beautiful cut flowers and have become a popular choice for weddings and other special events. Their large, showy blooms add a touch of elegance and sophistication to any floral arrangement, making them the perfect choice for adding some charm and beauty to your big day.

 

All in all, dahlias are an incredibly versatile, beautiful, and fun choice for anyone looking to add a pop of colour to their home or special event. So why not choose dahlias for your next floral arrangement and experience their stunning beauty for yourself? There are plenty of local growers here in Victoria that do the most incredible dahlias, including 302 Flowers and The Rook Blooms!

poppy flowers

3 Tips For Picking The Right Flowers At The Market

It’s always fun walking through the flower market and picking a few handfuls of blooms for my weekend vase arrangements, but it’s important to know what to look for. After all, you don’t want to end up with a beautiful bouquet that only lasts a few days!  

 

All flowers have different characteristics that will tell you how fresh they are, and your arrangements and cut flowers will last much longer if you use the freshest flowers and plant materials available to you.

 

When selecting flowers and foliage for maximum vase life, check the following.

poppies in blue vase

Stems

 

You’ll want to select flowers with green stems and vivid foliage. Look out for any yellowing or slimy leaves––we definitely don’t want those! The stems should be stiff but supple, showing that the flowers are well hydrated.

 

Keep an eye out for damaged bunches or stems; holes or tears in leaves shorten their vase life as the damage can assist in attracting bacteria growth.

choose tight buds

Buds

 

When flowers or buds are present, make sure the majority of the blooms are still closed. Buds that are open should be bright and fresh in appearance, so if they’re not, best to pass!

 

The buds should also not be transparent or have any protruding veins. If they do, it means that the flowers have been cold-stored for too long, which may result in the blooms failing to open at all. Transparent or veiny buds can also indicate that the flowers are dry. 

 

Look for buds with a lot of colour present. Tight, colourless buds can often indicate that the blooms were cut prematurely––making them no good for your arrangement.

poppy in bloom

Petals

 

Look for flower petals with bright, vivid colours and make sure the veins in the petals and leaves are not visible (as previously mentioned) as this indicates they are drying out. 

 

As flowers are natural materials, we need to be aware that not every flower we purchase will be without imperfections. However, knowing the signs of unhealthy flowers will help you a lot at the market to only pick flowers that will last.

 

If you’re a florist, you may sometimes receive stock from your wholesalers that needs to be returned. Don’t be afraid to do this––it’s your money and reputation at the end of the day! What can really help with minimising the likelihood of receiving poor-quality stock is building a solid relationship with your wholesalers and growers. This relationship will also make returning any sub-par flowers a lot easier.

 

For the budding florists among us, I talk a lot more about the signs of unhealthy flowers and how to deal with wholesalers in my Career Change Course. Enrol now and get your brand-new career underway!

 

Yvette x

poppy in bloom poppy flowers poppies in vase