No, we’re not talking about the kind you get from too much bubbly! This is the sick feeling you get in the pit of your stomach when you’ve worked your tush off on one of the year’s busiest days, only to discover days later that your profits do not at all reflect the physical, mental and emotional effort you put into it. Sure, it might have been a big success for your clients, staff and suppliers but what about you? The business owner who makes it all happen?
You might overhear staff and/or clients commenting on how much money is being turned over in one day, wrongly assuming it’s all yours to keep. But of course, you know all too well how much of that will go towards tax, suppliers, overheads and staff, with not a lot left over for yourself.
You might feel like it’s far too little money for the amount of work that you put in, and you might wonder what went wrong. You planned smart, you costed your items well, and your marketing was on point––so what went wrong for you to miss out?
I’ve been in the floristry industry for 30+ years, and, having owned and run my own successful floristry business, I know better than most the seemingly little oversights that can result in a lot less money in your pocket at the end of the day. I learnt it the hard way––lots of trial and error––but you don’t have to.
If you’re feeling a little hungover in the Mother’s Day aftermath and aren’t sure what you could have done better to increase your profit margin, I’d love to help.
Right now, I’m offering 1:1 coaching sessions where we can do a deep dive into what you’re doing, where it’s going wrong, and help you uncover ways to make sure you’re being remunerated for your good efforts.
I only have a limited number of spots and they will fill quickly, so book yourself in below as soon as you can!