Blog
OHS in the Floristry Industry: Scenarios
Following on from our post last week, we look further into OHS in the Floristry industry. Last week we listed some examples of possible risks and threats when working with flowers. This time, we’ll give a real life scenario for each of these, outlining the issue itself and the action that needs to be takenRead more
OHS in the Floristry Industry: What You Need to Know
In this first of our 2 part series on OHS (Occupational Health and Safety), we look at the specific risks involved in the Floristry industry. Below is a list of examples of possible risks and threats. Once you become aware of these, you can ensure that all measures are taken to prevent any incidents happeningRead more
Floristry Basics: Colour Theory
In our previous post about colour we talked about how colour has the strongest emotional power of all of the elements (did the vivid colours in above photo really grab you?), and how combining colours and creating harmony with them can be one of the most pleasurable parts of floristry. In this post we delveRead more
Floristry Shorthand – an important (and handy) skill for every florist
Following on from our post about Taking Client Orders, let’s take a look at Floristry Shorthand – and why it’s an important and handy skill to have. Why & When to Use It Whether or not you are speaking to them over the phone, or in person, customers often speak very quickly when giving youRead more
Flower Spotlight….the Lily
Whether they are doing a floristry course, or one of our flower workshops, students at Bloom College all have one thing in common: a love of flowers. We are lucky to have many types of flowers available to us in Australia – and in this post, we look at the ever-popular lily. Common name: Lily,Read more
Jeff Leatham – The Rock Star Florist and Artistic Director of the Four Seasons George V in Paris
I was very privileged to recently attend a workshop, thanks to Bloom College for sending me! It was put together by Wedded Wonderland, held at the beautiful Intercontinental Sydney, in the Double Bay Grand Ballroom. They invited the very well-known and well regarded florist, Jeff Leatham, to visit us down here in Australia – andRead more
Changes in the Floristry Industry – Are You Keeping Up?
Right now, the floristry industry is seeing an exciting transformation. It’s a fun time to be a florist (or to be doing a floristry course), as you can enjoy riding the wave of transformation! So – what are the changes? 1. Retail Environment Florists traditionally traded only in shop-front retail environments – but there areRead more
Floristry Product Lines
The 3 Floristry product lines are: 1. Botanical materials 2. Sundry items 3. Ancillary items Now let’s look at each of these in more detail… Botanical materials These include fresh flowers, foliage, plants, dried flower and plant material. Examples of these are: Flowers – Roses, Carnations, Freesia and Gardenia. Native Flowers – Banksia Orange, AustralianRead more
Essential Customer Service and Retail Skills For Florists
Following on from our post on Taking Client Orders, let’s now look a bit further into Customer Service and Retail skills. Developing Customer Service and Retail skills is a key component of our Floristry Courses in Melbourne and Geelong, and we go into more detail here. It’s important to note that floristry has specific requirements,Read more
Taking Client Orders – What You Need To Know
Whether you are working as florist within a business, or have your own business, taking client orders will be part of your usual day. These orders will be quite specific in their requirements, so it’s important that you record all of the details accurately – and that you ask all the right questions. It mayRead more