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Bloom in Business
Design elements every florist needs to know
The elements of design are incorporated into everything, whether natural or man-made. These elements help to evoke emotional responses. When designers use the elements and principles of design to create a specific order, they evoke a particular emotional reaction, wherein you can literally feel what you see. These elements are colour, line, texture, space, shapeRead more
tools of the trade: a florist’s essentials
When it comes to creating showstopping arrangements, your tools and accessories will be your secret weapons. A well-set-out workspace can make all the difference between a beautifully designed, thought-out arrangement, and a haphazard, messy one. Let’s get into exactly what every florist needs in their workspace for success. A floristry workbench To get started, weRead more
Caring for your flower material: from market to customer
All flowers have different characteristics that demonstrate freshness. Your arrangements and cut flowers will last much longer if you use the freshest flowers and plant materials available to you, so it’s important to know what to look for, and how to care for that material properly. What to check for At the market or whenRead more
Sourcing flowers: The issue with imports
At Bloom, we always do our best to source local botanical material that has been treated with love and respect by the people who have grown and cared for it. We also want to know that the people who grow our flowers are being treated with respect. We will not source product with the knowledgeRead more
Do you have a Mother’s Day hangover?
No, we’re not talking about the kind you get from too much bubbly! This is the sick feeling you get in the pit of your stomach when you’ve worked your tush off on one of the year’s busiest days, only to discover days later that your profits do not at all reflect the physical, mentalRead more
Add-on products ADD PROFITS – Attention Florists – Stock your shelves for Mother’s Day!
Books make wonderful add-on gifts and can be the perfect non-perishable item to stock on your shelves, whether your store is physical or digital. Get ready for an increase in profits by offering that little something extra without the worry of it wilting! For a business owner, the best additional product to sell is oneRead more
How To Prepare Your Floristry Bench
When it comes to creating showstopping arrangements, preparation is KEY. Taking the time to properly prep your botanical material, set up your bench with your tools, and envisage the design you want to create before you place the first flower is the sign of a great florist. Even just a little preparation can meanRead more
The Floristry Kit Starter Packs Every Florist Needs
A great florist needs equally great tools. That’s why we’ve redesigned our Bloom College tool kits – to ensure you can begin your floristry journey with ease. These floristry tool kits have been designed to help beginners and professionals alike, and are the result of decades of first-hand experience and research by Bloom College’s founder, YvetteRead more
Top 3 Must-Have Skills For Floristry
It takes more than just a love for flowers to create beautiful arrangements and run a successful floristry business! There are certain skills that are essential for florists to master, and in this blog, we’ll explore the top 3 skills that every florist needs to have in order to thrive in this competitive industry. WhetherRead more
5 Reasons Why Floristry Should Be Your Next Side Hustle
Are the cost of living and increasing inflation rates leaving your wallet feeling a little lighter each month? You’re not alone. According to an American study, as many as one in three workers have a side hustle, earning an average of $974 AUD per month from this extra work. There are plenty of options toRead more