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Bloom in Business
Floristry Terminology
Like any profession, there are plenty of terms given to the tools, materials and concepts we work with that are not used outside of floristry. If you’re ever unsure of a term you are hearing read on for the definition and save this page to reference back to. Foliage noun Definition: Plant material, leavesRead more
How to use colour theory in floristry
Colour theory is critical and relevant to many design industries. It is best understood with the aid of a colour wheel. The colour wheel visually describes how colours relate to each other and how to interpret these relationships. The 12-colour colour wheel is most often used in floristry and other design industries. Half of theRead more
The use of design principles in floristry
The design principles are the essence of creative design. They are the laws of relationship, providing designers with an organised system or plan for combining the elements of design into a finished product. Balance Balance refers to a design’s visual and actual weight distribution. Visual balance is achieved by the correct use of the elementsRead more
Design elements every florist needs to know
The elements of design are incorporated into everything, whether natural or man-made. These elements help to evoke emotional responses. When designers use the elements and principles of design to create a specific order, they evoke a particular emotional reaction, wherein you can literally feel what you see. These elements are colour, line, texture, space, shapeRead more
tools of the trade: a florist’s essentials
When it comes to creating showstopping arrangements, your tools and accessories will be your secret weapons. A well-set-out workspace can make all the difference between a beautifully designed, thought-out arrangement, and a haphazard, messy one. Let’s get into exactly what every florist needs in their workspace for success. A floristry workbench To get started, weRead more
Caring for your flower material: from market to customer
All flowers have different characteristics that demonstrate freshness. Your arrangements and cut flowers will last much longer if you use the freshest flowers and plant materials available to you, so it’s important to know what to look for, and how to care for that material properly. What to check for At the market or whenRead more
Sourcing flowers: The issue with imports
At Bloom, we always do our best to source local botanical material that has been treated with love and respect by the people who have grown and cared for it. We also want to know that the people who grow our flowers are being treated with respect. We will not source product with the knowledgeRead more
Do you have a Mother’s Day hangover?
No, we’re not talking about the kind you get from too much bubbly! This is the sick feeling you get in the pit of your stomach when you’ve worked your tush off on one of the year’s busiest days, only to discover days later that your profits do not at all reflect the physical, mentalRead more
Add-on products ADD PROFITS – Attention Florists – Stock your shelves for Mother’s Day!
Books make wonderful add-on gifts and can be the perfect non-perishable item to stock on your shelves, whether your store is physical or digital. Get ready for an increase in profits by offering that little something extra without the worry of it wilting! For a business owner, the best additional product to sell is oneRead more
How To Prepare Your Floristry Bench
When it comes to creating showstopping arrangements, preparation is KEY. Taking the time to properly prep your botanical material, set up your bench with your tools, and envisage the design you want to create before you place the first flower is the sign of a great florist. Even just a little preparation can meanRead more