Blog
Flower Spotlight….the Lily
Whether they are doing a floristry course, or one of our flower workshops, students at Bloom College all have one thing in common: a love of flowers. We are lucky to have many types of flowers available to us in Australia – and in this post, we look at the ever-popular lily. Common name: Lily,Read more
Jeff Leatham – The Rock Star Florist and Artistic Director of the Four Seasons George V in Paris
I was very privileged to recently attend a workshop, thanks to Bloom College for sending me! It was put together by Wedded Wonderland, held at the beautiful Intercontinental Sydney, in the Double Bay Grand Ballroom. They invited the very well-known and well regarded florist, Jeff Leatham, to visit us down here in Australia – andRead more
Changes in the Floristry Industry – Are You Keeping Up?
Right now, the floristry industry is seeing an exciting transformation. It’s a fun time to be a florist (or to be doing a floristry course), as you can enjoy riding the wave of transformation! So – what are the changes? 1. Retail Environment Florists traditionally traded only in shop-front retail environments – but there areRead more
Floristry Product Lines
The 3 Floristry product lines are: 1. Botanical materials 2. Sundry items 3. Ancillary items Now let’s look at each of these in more detail… Botanical materials These include fresh flowers, foliage, plants, dried flower and plant material. Examples of these are: Flowers – Roses, Carnations, Freesia and Gardenia. Native Flowers – Banksia Orange, AustralianRead more
Essential Customer Service and Retail Skills For Florists
Following on from our post on Taking Client Orders, let’s now look a bit further into Customer Service and Retail skills. Developing Customer Service and Retail skills is a key component of our Floristry Courses in Melbourne and Geelong, and we go into more detail here. It’s important to note that floristry has specific requirements,Read more
Taking Client Orders – What You Need To Know
Whether you are working as florist within a business, or have your own business, taking client orders will be part of your usual day. These orders will be quite specific in their requirements, so it’s important that you record all of the details accurately – and that you ask all the right questions. It mayRead more
Sustainability – and the crucial role the floristry industry plays
Sustainability is relevant in all of our daily lives – both in a local sense, and globally. It is important to make educated decisions and choices for how you create and maintain sustainable practices within your floristry business and also at home. When it comes to our philosophies on sustainability within the floristry industry –Read more
Bloom College App – Learn From Home
The Bloom College App was created for those of you who aren’t able to attend one of our floristry courses or workshops in Geelong or Melbourne, but would still love to learn more about arranging flowers. Set out in a DIY video tutorial & recipe card form, the 10 classes offer simple step-by-step instructions toRead more
Event Styling with Flowers – tips for planning & preparation
Flowers form a crucial role in enhancing the look and feel of any event. Whether you’re a florist or you have been asked to provide the flowers for a wedding or event there are some important things for you to consider: How far ahead do you need to order the flowers? For most flower varietiesRead more
Mother’s Day Gift Ideas for Mum’s Who Love Flowers
With Mother’s Day fast approaching, here’s some gift ideas from Bloom College that are sure to put a smile on your mums face: A Bloom College Gift Voucher – these can be used on the full range of online store items as well as on all Bloom College courses and workshops – and you canRead more