Blog
Unlock Your Business’s Potential With A Personal SWOT Analysis
An important aspect of business is self-awareness, and a great tool that we can use in order to gain this awareness is a SWOT analysis. This is an integral part of your business plan and it can help you figure out what you need to work on. You might have heard the term before, butRead more
How to use colour theory in floristry
Colour theory is critical and relevant to many design industries. It is best understood with the aid of a colour wheel. The colour wheel visually describes how colours relate to each other and how to interpret these relationships. The 12-colour colour wheel is most often used in floristry and other design industries. Half of theRead more
The use of design principles in floristry
The design principles are the essence of creative design. They are the laws of relationship, providing designers with an organised system or plan for combining the elements of design into a finished product. Balance Balance refers to a design’s visual and actual weight distribution. Visual balance is achieved by the correct use of the elementsRead more
Nature’s Brushstrokes: The Enigmatic World of Iceland Poppies
Iceland poppies (Papaver nudicaule) are a true marvel of nature’s artistry. These delicate and vibrant flowers belong to the Papaveraceae family and have captivated hearts across the globe for centuries. Bursting with history, cultural significance and a touch of magic, Iceland poppies hold a special place in the world of flowers. Originating from the coldRead more
Design elements every florist needs to know
The elements of design are incorporated into everything, whether natural or man-made. These elements help to evoke emotional responses. When designers use the elements and principles of design to create a specific order, they evoke a particular emotional reaction, wherein you can literally feel what you see. These elements are colour, line, texture, space, shapeRead more
The Heady Heights of Hyacinth: A Blossoming Marvel
Nature never fails to charm us with its abundant and captivating floral treasures. Among these, the hyacinth stands as a true marvel, delighting both the eyes and the senses. Hailing from the eastern Mediterranean and Western Asia, this ornamental gem has a rich history, cultural significance and a variety of uses that make it trulyRead more
Daffodils: A Blooming Delight of Winter and a beacon of hope
As winter wraps its cold embrace around us, a ray of hope and beauty arrives in the form of cheerful daffodils. Contrary to expectations, daffodils bloom during the winter months, bringing vibrant colors and joy to the colder days. Daffodils, belonging to the family Amaryllidaceae, encompass a diverse group of perennial plants. With over 50Read more
tools of the trade: a florist’s essentials
When it comes to creating showstopping arrangements, your tools and accessories will be your secret weapons. A well-set-out workspace can make all the difference between a beautifully designed, thought-out arrangement, and a haphazard, messy one. Let’s get into exactly what every florist needs in their workspace for success. A floristry workbench To get started, weRead more
Chaenomeles Speciosa: A Truly Fascinating Journey Through Nature’s Beauty
Nature never ceases to amaze us with its vast array of captivating and exquisite creations. Among these wonders is Chaenomeles speciosa, a flowering plant that captures us with its vibrant blossoms and captivating fragrance. Chaenomeles speciosa, commonly known as japonica and the flowering quince, belongs to the Rosaceae family. The genus name “Chaenomeles” is derivedRead more
Caring for your flower material: from market to customer
All flowers have different characteristics that demonstrate freshness. Your arrangements and cut flowers will last much longer if you use the freshest flowers and plant materials available to you, so it’s important to know what to look for, and how to care for that material properly. What to check for At the market or whenRead more