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Do you have a Mother’s Day hangover?

No, we’re not talking about the kind you get from too much bubbly! This is the sick feeling you get in the pit of your stomach when you’ve worked your tush off on one of the year’s busiest days, only to discover days later that your profits do not at all reflect the physical, mental and emotional effort you put into it. Sure, it might have been a big success for your clients, staff and suppliers but what about you? The business owner who makes it all happen?

You might overhear staff and/or clients commenting on how much money is being turned over in one day, wrongly assuming it’s all yours to keep. But of course, you know all too well how much of that will go towards tax, suppliers, overheads and staff, with not a lot left over for yourself.

You might feel like it’s far too little money for the amount of work that you put in, and you might wonder what went wrong. You planned smart, you costed your items well, and your marketing was on point––so what went wrong for you to miss out?

I’ve been in the floristry industry for 30+ years, and, having owned and run my own successful floristry business, I know better than most the seemingly little oversights that can result in a lot less money in your pocket at the end of the day. I learnt it the hard way––lots of trial and error––but you don’t have to.

If you’re feeling a little hungover in the Mother’s Day aftermath and aren’t sure what you could have done better to increase your profit margin, I’d love to help.

Right now, I’m offering 1:1 coaching sessions where we can do a deep dive into what you’re doing, where it’s going wrong, and help you uncover ways to make sure you’re being remunerated for your good efforts.

I only have a limited number of spots and they will fill quickly, so book yourself in below as soon as you can!

SECURE A COACHING SESSION

How To Care For Cut Roses

Step 1: Strip the leaves

Once you’ve got your flowers, start by stripping the leaves from the lower two inches of each stem. Leaving the leaves on the stems and having them sitting below the water line is only going to result in some nasty bacteria growth and mouldy, discoloured leaves.

Use a sharp knife to strip away the leaves––not a metal stripper. We want to get rid of the leaves as gently as possible, without damaging the stems.

Step 2: Cut the stems

Cut each rose stem at an angle with a sharp knife or pruners. Try to cut at the very bottom of the stem––we don’t want to risk damaging the flower by cutting too close to the top. If in doubt about how far down you should go, err on the side of cutting too little rather than too much off your stems. Cutting the stems too short will only hasten their demise and make it difficult for them to stay hydrated and healthy after they are placed into water.

Step 3: Fill your vase

Grab your vase and fill it about a third of the way full with fresh, clean water. If you’re using preservative/flower food, this is when you’ll add that in too. Preservatives are available at most florists and grocery stores and will help protect your flowers from bacteria that can cause them to wilt quickly.

Step 4: Regularly change the water

If you can do this daily, all the better. You’ll want to remove your roses from the vase and thoroughly clean the vase before refilling it with water. This ensures that you’ve scrubbed out any lingering bacteria that could eat away at your roses’ vase life. Refill the vase with clean water and preservative (if you’re using it). Before replacing the roses, take your sharp knife or scissors and give their stems another short, diagonal snip. This just helps the roses rehydrate easier and prevents any bacteria from contaminating the fresh water.

Step 5: Keep away from heat

As with most cut flowers, roses don’t do well under excessive sunlight, heat or draughts. Place your vase in an area of your home that doesn’t get a lot of direct sun (indirect is okay) and keep them away from heaters and air conditioners to help them keep that moisture inside.

Tip: Are your buds drooping? One of my tricks is to cut about an inch off the stem before placing it into boiling water for five seconds (only the bottom two inches should be in the water). Transfer the rose back to your regular vase of water and by the next morning, your bud should be back to normal.

By following all these steps, you’re going to have a very happy bunch of roses. Now you know how to care for them, make sure you snap some photos of your bouquets and tag us @bloomcollege on Facebook and Instagram––we love seeing your creations!

Bloom In Business – 3 Week Mini Course – The Top 3 Must Haves for Creating a Successful Floristry Business

Starts May 20th

Are you running a floristry business but not reaching the financial goals you were hoping for?

Do you find some online business courses to be hugely expensive and not specific enough to your industry?

The Bloom In Business – 3 Week Mini Course has been designed to address these exact issues & more. It is an entry level business course aimed at educating and inspiring small business owners to reach their career & business goals.

Learn from Yvette Timmins, former florist and successful business owner, on how she reached her financial and personal goals with these 3 Business MUST HAVES.

The course contains 3 video lessons, released over 3 weeks, and 3 accompanying LIVE Facebook streaming sessions with Yvette, to address the lesson content further and give you the opportunity to ask direct questions, to aid your learning. You will be added to the private Bloom In Business Facebook group, in which you can connect with other floristry business owners and feel supported along your journey.

There will also be the opportunity to have a 1-on-1 session with Yvette post course, to create a business strategy specific to your needs.

Don’t miss out on this opportunity to advance the earnings of your business this year!