Tag Archives: flower making at home

Feed Your Soul with Flowers Series Preview

Bloom College

Learn about how & why Bloom got started

Bloom College was created in September 2012 and launched in March 2013. The school has been through a number of changes since but one thing has stayed the course, the mission and intention remains the same. In this interview from 2017, Yvette is asked to share her purpose for founding Bloom College.

Watch the Interview Here

 

Recession proof your business

Weathering the storm ⛈ of forced change

 

In January I wrote a post about the floristry industry being recession-proof, which I still stand by today. That doesn’t mean your business will be recession-proof but the industry will. How can you be one of the survivors? There is no doubt there will be casualties in all industries, and I predict a great deal of them to be within the floristry sector. How could I say such a negative thing? Because I’ve seen it before, over the past 30 years I’ve witnessed waves of good times where flowers, florists and clients have been plentiful. On the flip side, I’ve also witnessed multiple downturns, scarcity in blooms, jobs, and clients. Yet this current, or should I now refer to as ‘previous high’ was the biggest I’ve seen. Equally, I have yet to be apart of a downturn to the extent that is hitting us smack in the face today. So if the casualties where there in the past you can be sure they will be here in abundance today and in the coming months. 

So why do some businesses crumble never to be seen again and what makes others survive and the few thrive? 

Is it just the luck of draw? Hell No! It ain’t nothing to do with luck. It’s all about execution, you must learn how to ride the waves of change and weather the storm, be agile and pivot, pivot and pivot some more. This is where your creativity comes into play, less about the flowers and more about strategy. Allow your mind to be creative by allowing yourself to be excited by the changes rather than scared. For me, this is where the true secret lies. Those who get stuck and bogged down in fear will cut off their flow of creativity. In turn, this cuts off the mind to see new possibilities, opportunities and a connection to their soul purpose, ‘your why’! 

For too long now many businesses have been riding on the coattails of others, whilst others have just been getting by doing the same old thing. The first group that we will refer to not so kindly as ‘copy cats’ do exactly as the name suggests. They see a creative business doing their thing and think wow that’s a winner, it can’t be that hard, I’m going to do that too. Whilst the original florist coming up with original ideas has to continually keep adapting and changing to stay fresh and original in her/his designs. The copy cats simply wait, watch and you guessed it, copy. Often the copy cat offers a lower price and markets directly to the original florists’ clients. Let’s come back to the story of the copy cats later on… Remembering there is another type of business I mentioned who did the same old thing. This type of business has been in existence for a very long time, some of them have even survived previous storms. Change is a word that makes them shudder and I like to refer to them as ‘Dinosaurs’. The dinosaur is often the only florist in the area, they often display a faded ‘Interflora’ logo and sometimes the customer service is old school lovely and sometimes it simply is not. 

“Jack be nimble, Jack be quick”  would be a great mantra for any of these business owners to adopt right now, sadly though we know many of them will not. But why? What makes them so different?  I wholeheartedly believe it’s their mindset and how they have trained it. Not everyone was brought up to believe that change is good, in fact, it makes us all feel uncomfortable. We work so hard to create things in one environment and often don’t consider the consequences of that environment changing.  Many people will survive this by hanging in tight and utilizing savings, they are often the people who can learn to live simply or frugally. But these people will not thrive and it’s my prediction that at the end of this storm they just might be our new dinosaurs. The ones I’m excited about are those who embrace change they will not merely survive, they will thrive. So how do they do this? Again it’s all in the mindset, this does not mean they will not feel pain and sadness for society as a whole, in fact, they possibly will feel it so much it will inspire them to keep moving with their mission. The mission is a very important part, you must be driven to serve others and not just yourself. This is the juice, that one necessary ingredient that allows you to be supported by the universe. This where those that will watch, the ‘copy cats and dinosaurs’ this is, and they will say “look at all the luck you had, it’s not fair blah blah blah”. This is when they will refer to themselves as ‘victims’ and we will refer to them as ‘casualties’ 

  • Learn to train yourself to thrive on change and enjoy the unknown 
  • Listen to what your clients and the world needs so you can pivot sooner rather than later 
  • Look after yourself mentally, emotionally & physically it’s a survival of the fittest in every meaning of it
  • Believe in yourself and the universe 
  • Be creative in all areas inc. marketing 
  • Be quick 
  • Be nimble 
  • Be unashamedly YOU 

Notice my suggestions above are mainly to ‘be’ as opposed to ‘do’. This is because who you are about to BEcome is linked by the extent of how much you will evolve, grow and ultimately thrive. Lean into the discomfort. Stand strong yet flexible, keep your heart open as much as your mind and know we are all in it together, how you come out the other side is entirely up to you. 

I see a lot of posts lately that show flowers being bulldozed, with a message that instills fear into the reader such as ‘buy flowers or our industry will not survive!’  I can’t see this as a positive or sustainable way forward. The fact is the Industry will survive as a whole. We need to inspire people to have flowers in their lives by promoting the various ways in which they will benefit personally and the community as a whole, not our industry. Sending them messages of fear and shaming them into buying will not work, it might keep the dinosaurs in existence but will not be the strong foundations we need moving forward to form a higher quality and sustainable industry. 

Times such as this have previously been described as ‘a clearing of the deadwood’, don’t be the deadwood.

May you grow, prosper, inspire, thrive and be a new sprout ready to blossom in the coming season. 

I invite you to stay connected with me and other like-minded florist professionals in our private Facebook as we navigate this new challenge forcing us to grow or shrivel up, the choice is yours.  If you would like to stay connected please be in the group each Monday for our LIVE Q&A sessions at 12noon. 

With gratitude, love & blooms,

Yvette x

Ponderosa & Thyme Workshop

It is my pleasure to introduce today’s guest blogger & Bloom graduate ‘Liz Wise’. Liz was a recent participant at a Ponderosa & Thyme workshop in Suffolk England. Liz has kindly put her magical experience into words and images for us to enjoy. I hope you enjoy reading it as much as I have, Yvette x

“Stepping into a Fairy Tale”
Ponderosa & Thyme workshop in Suffolk England – Liz Wise

Last year I decided to invest in my creative flower loving- self and I booked into a Ponderosa & Thyme workshop. This was held at the beautiful Butley Priory in Suffolk England from the 11th to 15th July.

I have followed Katie Davis the founder of Ponderosa & Thyme for some time on Instragram and Facebook and there was no doubt in my heart that I wanted to be there. I have also been doing the Ponderosa & Thyme online class room where participants can receive monthly tutorials and playlists.

Butley Priory is a 14th century monastery and is located about 2 hrs from London in the beautiful Suffolk Coast un the United Kingdom. You can see why I call this stepping into a fairy tale. Butley puts its arms around you from the very moment you step thorough the doors. It is an enchanting house with doorways to beautiful bedrooms, windows looking out to the garden, beautiful living rooms and a kitchen that would tell many stories.

Upon arrival I was greeted warmly by Katie and her team Caroline, Ali and Annelise and was shown to my room. I soon met the other participants as they arrived from all over the world, four new friends from America, two new friends from Australia and two new friends from the UK. We all quickly settled into our accommodation and shared bubbly on the lawn and a spectacular dinner in the garden. Photos don’t capture the sound of the wine glasses tinkling and the sound of conversations and the sweet smell of the English summer evening.
Each day we ate breakfast in the garden or around the big country kitchen table inside the beautiful warm kitchen where the chef made us breakfast. Sitting with the others in the kitchen was a lovely way to start the day.

Katie is someone special. She is kind and wise and has an incredible knowledge about the floral industry. Katie tells us that this workshop is for us. She has created a space for us. We are to fill this space with whatever it is we need to.

We can learn, we can create, we can listen, we can talk, we can rest, it is a space for us.

What did I fill my space here with? I will tell you later.

Katie has help, Caroline, Ali and Annelise are there too and they share their knowledge and kindness and were always there to assist and talk. This is clearly a team that care and respect each other.

Each day we foraged in the garden and surrounding countryside, walked together, sat and talked together and attended sessions on bouquet making, we made a stunning foam free installation and a still life arrangement inspired by the Dutch masters. Along the way Katie shared her techniques for making bouquets using the “tap technique” method and another technique for what is referred to as an editorial bouquet. In addition to this Katie provides suggestions about elements of running a floral business.

Katie is not just about the flowers, she is here for the creative heart encouraging us to explore our creativity, foster dreams and to follow our intuition.

Each session was warm and welcoming and wonderfully put together to learn, create and experience something beautiful. Katie uses music to tell a story, carefully considered words to listen to and to reflect and think about ourselves, our creativity and how we can use the flowers to create something beautiful.

There were what seemed an endless supply of beautiful flowers for us to create, a carefully selected colour palette of Peonies, Roses, Statice, Astilbe, Chrysanthemums, Queen Annes’ Lace, Gyp and forages grasses, sticks and greenery (and more)…

Workshop activities also included a one on one session with Katie. This was a unique opportunity to ask questions or just chat.

The whole workshop was captured by a professional photographer Laura and these photos will be made available to us in the near future. I must admit I did put my phone down and will await the professional photos to arrive. We also had a professional model provided so all our work was captured for us to use in our own creative portfolios.

The weather was spectacular, a chef prepared every meal for us, morning and afternoon tea was in the garden. Each evening the dining table was set beautifully, and time spent talking and drinking wine.

One of the beast things is there was balance in this workshop. There was time to rest and there was time to yourself. There was always someone to talk to and always flowers available if you wanted to go and create something. There was also time to explore the house, the garden and to go foraging in the fields around Butley Priory.

The photo below is one of the workshop highlights was the Dutch Masters inspired still life creation. Tell a personal story using flowers and other items found in the house. This is of a girl sitting with her flowers picked from a garden. The story tells how she lost herself drawing the flowers she has picked. She is also holding a treasured locket and nibbling on a rose cookie.

I recently listened to a podcast and the speaker asked, “what did you do when you were a child that you lost yourself in?
I loved gardening and picking flowers from my grandmother’s garden and would lose myself drawing flowers and animals. When we were asked to create this still life arrangement it was easy. I had taken a sketch book with me and had done a drawing of the mock orange flower growing in the garden at Butley Priory. I also used the pendant Katie had given us as well as some rose cookies I had bought in a little English town on my drive up to Butley Priory.

I created an arrangement of roses, ivy, peonies and other blooms.

So what did I fill the space with that Katie provided for me?

Well I listened, I rested, I created beautiful arrangements, I learnt many new skills and made new friends. Most of all a gained reassurance to follow my intuition, what I call my creative intuition. I am not running a floristry business, but I am part of the floral industry. Being part of the floral industry can be whatever you want it to be. There is space for all of us, some of us teach, run wedding and event businesses, run flower shops, those that grow the flowers and there are those of us that find flowers inspiration for creativity such as painting and drawing.

Most of all I think it is about creating a space for yourself to be happy as well as inviting those like-minded people into your community. Be kind to others and care for the environment.

I also take away inspiration to think about following some dreams that I had put away in a little box on the shelf. Who knows what will happen next.

I would recommend all readers follow Ponderosa & Thyme on Instagram and facebook as well as visit her website https://www.ponderosaandthyme.com to find more information. Consider about investing in your creativity. I don’t regret anything.

Sending kindness to you all. I had a wonderful time.

Liz

Some workshop credits and links include:

WORKSHOP
Ponderosa & Thyme @ponderosa_and_thyme #ponderosaworkshop

VENUE
Butley Priory @butleypriory

WORKSHOP TEAM
Ali Briskey @alibdesigns
Caroline Reusen @carolinereusen
Annelies Vansant @anneliesvansantflowers

GOWNS
Joanne Fleming Design @joflemingdesign

FLOWERS
Garden Roses sponsored by Alexandra Farms @alexandrafarms

VESSELS
Accent Decor, Inc. @accentdecorin

SILK
tono & co. @tonoandco

Model @anneliesvansantflowers
Model @ceemeandtea

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Bloom Graduate: Effie Burns

We are absolutely blown away by Bloom Career Change Course graduate Effie from @atelierfleurau for all the hard work she has put into her fabulous St Kilda storefront and her stunning floral designs!

Congratulations Effie on your graduation! Your talent and drive is going to take you far!

Read more about Effie’s journey from lawyer to florist over on her website here!

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Bloom Graduate: Kirsten Moore

Absolutely stunning creation and beautiful photo by Bloom College Career Change Graduate Kirsten Moore of @mountjoycottage

The last Career change Course for 2019 starts July 30 and there is still time to enroll if a career in floristry is your dream.⠀

Download the brochure through the link below and get in touch to find out how the Career Change Course can change your life!⠀

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Chamomile

I’m absolutely crazy for these “wildflower” bouquets! Perfect for a country style or relaxed wedding vibe.⠀ ⠀

It’s so interesting to see Baby’s Breath (Gypsophila or Gyp) come back into fashion but I am loving the use of Chamomile as well! Not only does it make a tasty bed time tea but the flowers are super cute and have a long vase life.⠀

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Allium Giganteum

Spectacular photo of Allium giganteum, commonly called giant onion by @men0625⠀ ⠀

Happy Monday! May your dreams be as big as these alliums!

Join us for our upcoming workshops! Click the link below to see what’s coming up!

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