Flower Industry Australia launches with a national vision of one industry together to unite, protect and connect.

Flower Industry Australia (FIA) , a newly formed nationally represented peak body for flower growers and florists, will officially launch this month.

With the mantra of “unite, protect and connect” it aims to provide national advocacy for macro and micro flower growers and florists on a number of industry issues such as Biosecurity and Country of Origin Labelling, as well as promoting nationwide industry connections, access to industry specific industrial relations, events and promotions.
It has grown from the vision of a small group of passionate flower industry professionals, who recognised that the Australian flower industry urgently needed to form a more unified approach in order to flourish.

The CEO of FIA and the inaugural Board of Directors consists of 10 men and women with working backgrounds in floriculture (at both micro and macro scales), floristry, floral education, biosecurity, and law, allow representation and advocacy at all levels across Australia..
Although still in its infancy, FIA has already lobbied with the government on important issues currently affecting the industry, including biosecurity matters relating to cut flower imports and country of origin labelling.

Memberships are now open, to all growers and florists across the country offering access to industrial relations support, online directory listing, Australian Flower Magazine, advocacy to government and many other benefits. Whether a micro farmer, a glasshouse grower, a ‘bricks and mortar’ florist, a large events florist or even a student entering the flower industry– FIA will advocate for all on the issues that affect them in the industry.

Job Roskam , CEO, said “Since I arrived 20 years ago in Australia many growers have stopped growing flowers. The current flower growers are determined to stay in the industry and some of them have come together to set up Flower Industry Australia. Flower Industry Australia will work to reverse the decline in the number of growers to create a strong future for new growers, and the next generation of growers.”.

FIA Board Member, Lawyer and NSW Farmers Board Member Sal Russo welcomed the national launch adding “stronger biosecurity is required to secure our future – more needs to be done and a national approach with FIA is pivotal “
All monies earned and raised through FIA will be spent within the Australian flower industry for the benefit of FIA members.

FIA looks forward to welcoming you – together we will grow –stronger together.

For more information about flower Industry Australia and their memberships , please view www.flowerindustryaustralia.com.au or contact Job Roskam at ceo@flowerindustryaustralia.com.au

About Flower Industry Australia®
Flower Industry Australia is the newly formed national representative body for Australian flower growers and florists. Flower Industry Australia represents and advocates for its grower and retailer members at both national and state level on issues affecting the industry. Flower Industry Australia is governed by a board of appointed directors who are either growers, retailers and/or in possession of skills deemed beneficial to the Flower Industry in Australia. Please visit www.flowerindustryaustralia.com.au