Tag Archives: How to be a florist

How to reduce the environmental impact of using flowers in your wedding

Fresh flowers are the star of the show when it comes to decor at the majority of weddings. For years, brides have carried bouquets, vases have been placed on tables as centerpieces and buttonhole flowers have been pinned to suits or hats. As well as visual impact, flowers add a lovely scent to the air and a touch of delicate freshness and style.

However, more recently, we’ve collectively become more aware of the impact that blooms can have on the environment. Strange as it sounds – given that they’re a natural product – the flowers you choose for your big day do make a difference to the overall carbon footprint of your celebrations, no matter if you compost them or not.

In this post, we share three ways to reduce the environmental impact of your wedding flowers while also maintaining that freshly-cut magic.

Source your blooms locally

The distance that your flowers travel has a significant impact on the overall carbon footprint attached to them. If you’re ordering in exotic blooms that have been flown over on a plane, or varieties that grow best in specific places, then you’re already adding the transport miles to your environmental impact. Plus, these blooms will also need to sit in chillers or be wrapped in plastic packaging in order to transport them successfully.

Instead, opt for flowers that are grown as near to your venue as possible. That way, they can be picked close to the day, without needing to be chilled and wrapped, saving on energy and reducing the need for plastic. They’ll also only travel the minimum number of miles. The best way to be confident on where your flowers are coming from is to purchase them from a local florist, who knows their supply chain. Or, if you’re green-fingered, grow them yourself!

Choose varieties that are in season

We’re so used to being able to get the flowers we want, when we want them, that many of us have forgotten the importance of seasonality. It is possible to grow many varieties outside of their home soil, or in a different time of year, but growers will rely on artificial heat and light to do so, which uses excess energy.

To avoid this, embrace the season you’ve chosen for your wedding day and pick your flowers to match. They’ll look their best at the right time of year anyway, so it’s just better all-round. This guide from The Fresh Flower Project can help give you some inspiration.

Less is more

Maximalism in flowers can look incredibly striking – but so can minimalism. If you’re looking to be more sustainable throughout your wedding planning, then opting for single stems, or a few flowers arranged artfully can both reduce your environmental impact and look incredibly stylish.

There’s also the additional benefit that fewer floral arrangements mean less waste, as you’re more likely to be able to repurpose your wedding flowers. You could give them to your bridal party to decorate their homes with for a few extra days after the wedding, have some dried to keep, or even donate them to a local nursing home for their enjoyment.

Think about the longer impact

Everyone wants their wedding day to be perfect – and there’s no reason that yours can’t be. But by considering the longer-lasting environmental impacts of your wedding flowers, you can ensure you’re starting off married life in the kindest way possible for the planet.

Do you have a Mother’s Day hangover?

No, we’re not talking about the kind you get from too much bubbly! This is the sick feeling you get in the pit of your stomach when you’ve worked your tush off on one of the year’s busiest days, only to discover days later that your profits do not at all reflect the physical, mental and emotional effort you put into it. Sure, it might have been a big success for your clients, staff and suppliers but what about you? The business owner who makes it all happen?

 

You might overhear staff and/or clients commenting on how much money is being turned over in one day, wrongly assuming it’s all yours to keep. But of course, you know all too well how much of that will go towards tax, suppliers, overheads and staff, with not a lot left over for yourself.

 

You might feel like it’s far too little money for the amount of work that you put in, and you might wonder what went wrong. You planned smart, you costed your items well, and your marketing was on point––so what went wrong for you to miss out? 

 

I’ve been in the floristry industry for 30+ years, and, having owned and run my own successful floristry business, I know better than most the seemingly little oversights that can result in a lot less money in your pocket at the end of the day. I learnt it the hard way––lots of trial and error––but you don’t have to.

 

If you’re feeling a little hungover in the Mother’s Day aftermath and aren’t sure what you could have done better to increase your profit margin, I’d love to help.

 

Right now, I’m offering 1:1 coaching sessions where we can do a deep dive into what you’re doing, where it’s going wrong, and help you uncover ways to make sure you’re being remunerated for your good efforts.

 

I only have a limited number of spots and they will fill quickly, so book yourself in below as soon as you can!

 

SECURE A COACHING SESSION 

Feed Your Soul with Flowers Series Preview

white freesia as used in this video

How to use the element of line when constructing a fresh flower wreath

Yvette shares with you a quick tip straight from the classroom on how to use the element of line when constructing a fresh flower wreath.

Watch Now 

Bloom College

Learn about how & why Bloom got started

Bloom College was created in September 2012 and launched in March 2013. The school has been through a number of changes since but one thing has stayed the course, the mission and intention remains the same. In this interview from 2017, Yvette is asked to share her purpose for founding Bloom College.

Watch the Interview Here

 

A Florists workspace

Graduate Profile – Judith Harvey

I completed the Bloom College career change course in 2019 in Alyssa’s Collingwood studio after enrolling in Yvette’s Flower Basics course earlier that year.
After graduating, I placed an ad on Gumtree seeking work as a florist assistant and from this I was contacted by a business based in Brisbane that specialises in pop up creative workshops. They asked me to run some flower crown workshops that they had bookings for in Melbourne for hen’s functions. This was a lovely gentle way to begin working with flowers and people. It was a delight to be part of such a happy and receptive groups of women, and whilst working on their crowns, they often spoke quite candidly about life in general.
With the onset of COVID, online flower orders took off and that opened my next door. I began working for LVLY, making jar posies by the bucket load to keep up with the overnight demand. Whilst not working directly with my customers, I worked with small teams of florists and learnt so much from each of them, as their backgounds were so varied.
As restrictions eased, so did the online demand, but now I had some resume experience which I took to a lovely florist business in my local area (Mornington Peninsula) called Tully’s. They hired me and I can honestly say I have the best job I could ever wish for. I work with beautiful product, in a lovely setting as part of a small team. We share the week between us.
Apart from being able to make beautiful things each day, the hidden aspect of floristry has revealed itself – people share their stories with you when they buy flowers, and you can be part of the joy or give support and presence when the situation is not a happy one. You know if you have done well by the look in the customer’s eye.
As well as all of this, I am often called on for random everyday flower deliveries for friends and their contacts, which is an additional element.
One of the best aspects of being a florist is being able to walk around with the inner tools to look at flowers and foliage and create something of beauty wherever you happen to be, and the constant learning and development that comes from being part of an evolving industry.
Training at Bloom would have to be one of the best things I have ever chosen to do in my life.
Best regards,
Judith Harvey
Please follow Judith’s journey via Instagram:
@judithplainandsimple
@simplestems_
Australian grown flowers

Flower Industry Australia launches with a national vision of one industry together – unite, protect and connect.

Flower Industry Australia launches with a national vision of one industry together to unite, protect and connect.

Flower Industry Australia (FIA) , a newly formed nationally represented peak body for flower growers and florists, will officially launch this month.

With the mantra of “unite, protect and connect” it aims to provide national advocacy for macro and micro flower growers and florists on a number of industry issues such as Biosecurity and Country of Origin Labelling, as well as promoting nationwide industry connections, access to industry specific industrial relations, events and promotions.
It has grown from the vision of a small group of passionate flower industry professionals, who recognised that the Australian flower industry urgently needed to form a more unified approach in order to flourish.

Australian Flower Industry

The CEO of FIA and the inaugural Board of Directors consists of 10 men and women with working backgrounds in floriculture (at both micro and macro scales), floristry, floral education, biosecurity, and law, allow representation and advocacy at all levels across Australia..
Although still in its infancy, FIA has already lobbied with the government on important issues currently affecting the industry, including biosecurity matters relating to cut flower imports and country of origin labelling.

Australian Flower Industry

Memberships are now open, to all growers and florists across the country offering access to industrial relations support, online directory listing, Australian Flower Magazine, advocacy to government and many other benefits. Whether a micro farmer, a glasshouse grower, a ‘bricks and mortar’ florist, a large events florist or even a student entering the flower industry– FIA will advocate for all on the issues that affect them in the industry.

Job Roskam , CEO, said “Since I arrived 20 years ago in Australia many growers have stopped growing flowers. The current flower growers are determined to stay in the industry and some of them have come together to set up Flower Industry Australia. Flower Industry Australia will work to reverse the decline in the number of growers to create a strong future for new growers, and the next generation of growers.”.

Australian flower industry

FIA Board Member, Lawyer and NSW Farmers Board Member Sal Russo welcomed the national launch adding “stronger biosecurity is required to secure our future – more needs to be done and a national approach with FIA is pivotal “
All monies earned and raised through FIA will be spent within the Australian flower industry for the benefit of FIA members.

FIA looks forward to welcoming you – together we will grow –stronger together.

For more information about flower Industry Australia and their memberships , please view www.flowerindustryaustralia.com.au or contact Job Roskam at ceo@flowerindustryaustralia.com.au

About Flower Industry Australia®
Flower Industry Australia is the newly formed national representative body for Australian flower growers and florists. Flower Industry Australia represents and advocates for its grower and retailer members at both national and state level on issues affecting the industry. Flower Industry Australia is governed by a board of appointed directors who are either growers, retailers and/or in possession of skills deemed beneficial to the Flower Industry in Australia. Please visit www.flowerindustryaustralia.com.au