Tag Archives: women in business

Finding Your Unique Floral Voice

How Do You Develop a Unique Floristry Style?

In a world of Pinterest boards and Instagram trends, it is easy to fall into the trap of copying what everyone else is doing. But true artistry requires honesty. Finding your unique floral voice means being honest about what you love, what moves you, and what kind of art you want to put into the world.

Designing with Authenticity

Your floral style should be a reflection of your personality. Whether you love bold, structural, avant-garde designs or soft, romantic, pastel clouds, your work will only stand out when it is authentically yours.

Tips for finding your honest floral voice:

Stop scrolling: Take a break from social media and look to architecture, fashion, or the natural landscapes for inspiration.
Experiment relentlessly: Try working with colour palettes or textures that intimidate you.
Trust your gut: If an arrangement feels finished to you, it is finished. Do not overwork it just to fit a traditional mould.

At Bloom College, we don’t just teach you how to copy our designs. We give you the foundational mechanics and business skills to turn your honest, unique vision into a thriving reality.

floristry courses online

The Therapeutic Power of Petals

Do Flowers Actually Improve Mental Health?

Yes, bringing fresh flowers into your living space or workspace directly correlates with improved mental health and reduced stress. As we champion the core value of health at Bloom College, we emphasize that floristry is not just about making things look pretty; it is about creating environments where people thrive.

Research conducted by Harvard Medical School and Massachusetts General Hospital found that the presence of fresh-cut flowers in the home makes people feel more compassionate, less worried, and significantly less depressed.

“Flowers emanate a positive frequency that can be felt, this is their invisible beauty”, Yvette Founder of Bloom College

How to Practice Therapeutic Floristry at Home

You do not need to be a professional to reap the health benefits of flowers. Here is how you can use botanicals to boost your well-being in no matter your location:

Scent for Sleep: Keep lavender or chamomile near your bed; their natural aromas are proven to lower heart rates and promote restful sleep.
Color for Energy: Place bright, warm-toned blooms (like yellow banksias or vibrant tulips) in your workspace to stimulate creativity and joy.
Greenery for Focus: Incorporate lush green foliage to reduce eye strain and promote a sense of safety and calm.

When we prioritise our physical and mental health, our art flourishes. Join the Bloom College Flower Therapy course to learn how to design arrangements that nurture your well-being.

Watch Yvette’s interview on The True North Show

In this week’s episode of The True North Show, Megan sat down with Yvette, our of founder of Bloom College, to explore why flowers aren’t just decorative… they’re deeply restorative.

With more than 30 years in the industry, Yvette has moved from apprentice to shop owner to an industry leader, and now helps people learn floristry (and flower therapy) no matter where they live.⁠ ⁠ What unfolds is less a conversation about “arranging flowers” and more a gentle reminder that creativity is a form of care. Yvette shares how nature supported her through anxiety and depression, and how one small act in a hospital — giving her flowers away — became a moment she still carries as proof that beauty can shift a person’s inner world.⁠ ⁠ “Failure is not trying.”⁠ ⁠ The moment flowers became medicine⁠ ⁠ Yvette recalls being in hospital, overwhelmed with anxiety and guilt, surrounded by bouquets she couldn’t even take with her. When she gave flowers to another patient, the emotional change was immediate — a visceral reminder that flowers affect us mentally, emotionally, and physically.⁠ ⁠ Flowers, energy, and the body⁠ ⁠ Yvette explains her view that flowers carry distinct vibrations — and that different blooms can support different energetic centres. She speaks about working with rose energy for the heart, sunflower energy for vitality, and how flower therapy can be practiced through presence, imagery, and meditation.⁠ ⁠ Grounding isn’t a rulebook⁠ ⁠ The real takeaway is simple: your wellbeing practices should support your life, not control it.⁠ ⁠ The business grows as you do⁠ ⁠ Yvette’s new memberships blend floristry training with self-nurturing, because burnout doesn’t build beautiful businesses. Her philosophy is clear: your business can only expand as far as you’re willing to grow, soften, and listen inward.⁠ ⁠ As the episode closes, Yvette offers a truth she wishes she’d learned earlier: the answers are within – slow down, get into nature, and listen.⁠ ⁠ You can watch this episode and the full interview via the link in our bio⁠

Watch the Show

https://www.youtube.com/live/IrBi4RwegTw?si=0hcM6Jz4mcJeUC1_

Are you considering how you can benefit from having flowers in your life, but aren’t quite sure where to start? Book a free discovery call with Yvette –

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